by Cara McDonald | Apr 22, 2016 | Content
Prince. Bowie. It’s a sad year for music fans and all around fans of creativity and originality. I’m a huge fan of all of it. And I’m both grieving and grateful for the music and inspiration. I want to take a moment to respect what these great artists did for...
by Cara McDonald | Mar 9, 2016 | Content
Wait what? Are you just now getting lead scoring up and running and actually making it work? If you’re using a marketing automation system like Marketo, Eloqua or Pardot, you probably got this nifty feature built in. It can take a while to make lead scoring...
by Cara McDonald | Dec 18, 2015 | Content
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB...
by Cara McDonald | Nov 13, 2015 | Content
Since I started my own content marketing agency, I find myself needing to define content marketing pretty often. Mostly it’s when I’m describing what my new business does to friends, neighbors and family. This is how it goes: Them: “What type of business did you...
by Cara McDonald | Nov 4, 2015 | Content
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you...
