by Cara McDonald | Mar 28, 2014 | Content
Does this sound familiar? The goal of Company ABC is to help its customers grow their businesses and impress their clients. Or how about this? Dear valued customer, Company ABC is here to help Company XYZ achieve its goals and generate new business. What’s wrong with...
by Cara McDonald | Mar 20, 2014 | Content
Us marketers, we spend a lot of time promoting other people, places and things. It’s time to say “What about me?” We write, edit and anguish over copy, commas, tone, messaging etc. and sometimes we wonder what it’s all for. How would it feel if you used all that...
by Cara McDonald | Mar 17, 2014 | Content
St. Paddy’s Day is a big deal in my house. Not because we’re all a bunch of lushes (well maybe). But because my husband is a manager of a prominent Seattle Irish pub, Fadó Irish Pub. So we don’t see much of him as he runs around getting ready for the Irish festivities...
by Cara McDonald | Mar 10, 2014 | Content
The annual release of the Fast Company’s “The World’s Most Innovative Companies” never fails to inspire. No matter your business or your role within it, these companies are looking at the world differently than the rest of us. So who most inspired my marketing...
by Cara McDonald | Feb 27, 2014 | Content
I’m a huge Oscar geek. I love the movies, the dresses, the show and even the rambling acceptance speeches. Let’s enjoy some marketing fun facts about this great event: What you work on matters: Some actors, like Tom Hanks, George Clooney, Cate Blanchett,...
