by Cara McDonald | May 1, 2014 | Content
Recently my seven-year-old son, Will, participated in his first science fair. With overwhelming fairness, his school does not offer prizes or rank the projects in any way. Comment sheets are set out with each project so that others can write something about the...
by Cara McDonald | Apr 27, 2014 | Content
Rise and shine it’s Monday morning! And today I’m feeling perky and I’m feeling like this is going to be a super productive week. You know when you have one of those days when everything is just clicking and you’re uber-productive? Yep, that’s going to be every day...
by Cara McDonald | Apr 24, 2014 | Content
HBO recently kicked of the long-awaited fourth season of Game of Thrones. Yippee! The show’s characters are deep and interesting and they are what makes the show so awesome. It got me thinking about some of the brands we love, love to hate or just hate and which...
by Cara McDonald | Apr 13, 2014 | Content
It’s Monday again and your job this week before the crazy begins is to think about your company voice. When you create materials, who exactly are you talking to? Do you have a person in mind? If you want to get fancy, this is called persona-driven marketing and you...
by Cara McDonald | Apr 6, 2014 | Content
Monday is a great time to think big picture. You’re fresh from some rest (hopefully) and not yet bogged down in your day-to-day routine. Don’t waste this glorious freshness on your in-box. Before you get into your tactical to-do list for the week, take this moment to...
