by Cara McDonald | Jun 18, 2014 | Content
We all want more exposure for our blogs. Why else do we write them? So syndication can seem like a no-brainer. Of course, you want to publish on a site that gets thousands more views than your own does. But before you jump in with two feet, make sure you’re...
by Cara McDonald | Jun 5, 2014 | Content
Every marketer knows they need to have a company blog to drive SEO, content marketing, leads and [insert next week’s buzz word here]. But do you really need one if it’s just going to suck? No. A bad blog is worse than no blog. Four reasons corporate blogs often fail...
by Cara McDonald | May 26, 2014 | Content
Ok, so it’s not really Monday. It’s even better, it’s Tuesday after a holiday weekend! With a short week ahead, it’s tough to take on new things this week. So, today I’m going to discuss what I do when I have a little extra time on my weekends, especially a long...
by Cara McDonald | May 18, 2014 | Content
It’s easy to get into a routine of executing tasks and solving problems as they come. This is a great way to lose sight of big picture. If you don’t already, try to make “listening” part of that routine. Here’s what I mean by listening. I mean taking in what the world...
by Cara McDonald | May 4, 2014 | Content
Welcome to the first Monday in May. If you missed the Kentucky Derby Saturday, you missed a great story. The winner this past Saturday was not a pedigreed colt from a posh Kentucky farm. Winner, California Chrome, was born from a mare that was purchased for just...
