FOR IMMEDIATE RELEASE
Content Matterz launches fractional leadership services to help tech companies scale quickly while navigating uncertainty
Bellevue, Washington — April 02, 2025 — In today’s volatile economic climate, many tech and SaaS companies face a dual challenge of maintaining steady growth while contending with budget constraints and market fluctuations. To answer increased demand for flexible, high-level expertise, Content Matterz is delivering even more value to clients by announcing the launch of its new Fractional Leadership offering.
By adding fractional leadership to its full-scale marketing agency services, Content Matterz is uniquely positioned to provide businesses with everything they need to remain focused on revenue generation, maintain market alignment, and put their best brand forward — even amidst a wildly fluctuating landscape.
Experienced leadership at scale is a game-changer
Whether it’s a tech startup seeking a cost-effective way to fuel growth, a private equity firm navigating an executive transition or an HR leader looking to rapidly fill an interim role, fractional leadership delivers on-demand expertise for immediate impact.
“Even as market conditions shift, companies can’t afford to put growth on hold,” states Cara McDonald, CEO and Founder of Content Matterz. “Our Fractional Leadership services can help organizations stay agile and competitive by allowing them to access top-tier talent whenever they need it — without locking into a long-term salary commitment.” McDonald elaborates, “Imagine what your business could do having a vetted, experienced C-level leader without the full-time overhead or lengthy recruitment process.”
Fractional leadership offers ambitious companies countless advantages
There are many benefits of utilizing a part-time executive who can slot in quickly: proven methodologies, deep industry insights, and extensive professional networks, to name a few.
“Our fractional candidates are ready to jump in and tackle pressing business challenges swiftly — whether that means restructuring sales funnels, unifying cross-functional teams, or optimizing go-to-market plans,” shares McDonald. “And when a company works with our leaders, they gain priority access to our full suite of marketing services.”
A stacked roster ready to deliver ROI
Currently, Content Matterz has a cluster of outstanding fractional leadership candidates available. The marketing agency is ready to tailor engagements to each client’s specific goals and can staff the following vacancies:
- CEO – Gain strategic oversight and business direction at the highest level with a leader focused on organizational alignment and sustainable growth.
- CMO – Benefit from executive-level marketing expertise that drives brand strategy, pipeline management, and cross-functional collaboration.
- CRO – Bring sales, marketing, and product functions under one leader to maximize revenue opportunities and accelerate growth.
- VP of Marketing/Marketing Director – Offload daily marketing initiatives to oversee marketing campaigns and ensure tactics align with broader revenue goals.
“I’m really excited to offer fractional leadership as one of our services. Working firsthand with so many tech companies, I’ve seen the challenges accompanying rapid scale or transitions. I firmly believe getting the right person in there — even if only for a short while — can make all the difference between reaching that IPO or disappearing into the background.”
Content Matterz is a full-service marketing agency specializing in strategic marketing support for B2B tech and SaaS companies. From go-to-market campaigns to fractional leadership solutions and everything in between, Content Matterz helps businesses drive growth and achieve measurable results. To learn more about fractional leadership or available marketing services, please visit www.contentmatterz.com