by Content Matterz | Nov 12, 2020 | Content
Change is a constant, but lately it’s been a bit extra. And chances are, your target audience might be shifting as well. The ongoing COVID-19 pandemic has fundamentally adjusted the ways we live: many of us have lost or changed jobs, our home lives have new dynamics,...
by Chloe Nichols | Mar 25, 2020 | Content
The COVID-19 pandemic has left many companies uncertain of how to communicate to both their customers and their employees. Simply ignoring the current events and carrying on business-as-usual could make your organization appear callous. On the other hand, trying to...
by Chloe Nichols | Dec 11, 2019 | Content
Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes up your target audience, and in a way, get to know them. And now that you have these marketing personas, the next step is putting them to good use, and apply these...
by Chloe Nichols | Nov 26, 2019 | Content
We’ve all heard the saying “the devil is in the details,” and for marketers, this rings true in every aspect of our job. From large content pieces, to the tiniest bit of copy, one word or phrase can make all the difference in how customers and prospects view the...
by Content Matterz | Nov 21, 2019 | Content
First thing’s first- what even is account based marketing? Account Based Marketing, or ABM For Short ABM is a highly targeted form of marketing which focuses on marketing directly to an individual or account. Rather than aiming campaigns at an...
