As marketers, we all know video is the “it look” of the season. Usage from both end users and businesses has increased year over year. For partner marketers to be successful in this increasingly crowded space, video usage must be done intentionally and in a way that will help your efforts to grow your program and support your partners.
Here are three ways you can use video right now that do not require a heavy lift and will fit within your current campaigns.
Triple your partner marketer video success
Partner marketers have a unique set of marketing challenges. There are two different needs. One is for marketing “to” potential new partners and growing the program. The second is marketing “through” partners to the end customer in a way that supports the partner and promotes the product or service. Video is an excellent and adaptable medium for both types of campaigns.
These three techniques can be implemented right away:
Partner onboarding and training
Augmenting training guides with short video tutorials is an engaging and effective way to get new partners up to speed. Not to mention, a short explainer makes implementing updates or introducing new products easier for current partners.
A bonus is that training videos can be easy to templatize, allowing you to gain efficiencies with each additional one. Start by creating a series of onboarding videos that walk new partners through the company’s products, partner portal, and marketing resources. Ask for feedback and input so you know what topics to focus on next.
90% of video marketers say video has helped them increase brand awareness. (Wyzowl)
Co-branded video opportunities
Whether it’s an explainer video or showcasing joint expertise and offerings, co-branded videos are always a win. These videos can be templatized so that tailoring the video to each partner’s branding and offerings can be done quickly and at a low cost.
In addition to marketing videos, things like co-branded webinars offer another opportunity. These are a great way to discuss industry trends and best practices with a captive and interested audience. Increase engagement and showcase thought leadership educationally.
Have a thought leader or expert you want to interview? These videos provide valuable insights and perspectives to partners. And if you can interview someone knowledgeable of your organization and a specific partner (or group of partners), that’s even better. Those partners will be more likely to use and share that content.
Topics for these interview series can include discussing emerging trends, innovations and best practices. You can position your company (and partners) as a trusted authority.
87% of video marketers say video has helped them generate leads. (Wyzowl)
Product demonstrations and use cases
The written word is great, but many people learn better when they see a demonstration. Using video to showcase product features, use cases, and even customer testimonials is educational for both partners and clients.
Short videos that address either common partner or customer pain points can be useful for both your to and through marketing campaigns. In addition, creating product demo videos that show your offerings in action generates more understanding of how others can use or sell your product or service. Video is also a great way to highlight different features and functionalities that can be shared on social media to generate interest.
94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
Level up your partner marketing strategy with video
Implementing video marketing into your to and through campaigns is one of the best things you can do all year. Video will only continue to gain popularity, and with some creative thinking, you can templatize and create efficiencies.
At Content Matterz, we create animated and live-action videos for many of our clients. If you are a video novice or just need a refresher, check out our Everything you need to know about video guide for in-depth information and resources.
Whether you are looking for a single video or an entire series, we can help you out. Over the years, we’ve worked with numerous partner marketers to create some pretty awesome videos that drive results. Reach out today to chat more!