Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
4 reasons targeting the C-Suite is a losing marketing strategy
Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing...
Why marketers are afraid of social media
Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS new in that it is changing every day. Which can be scary as hell when you’re at the bottom of the mountain. But I have faith in you, marketers. You can do social media...
In honor of the creativity and originality of Prince and Bowie
Prince. Bowie. It’s a sad year for music fans and all around fans of creativity and originality. I’m a huge fan of all of it. And I’m both grieving and grateful for the music and inspiration. I want to take a moment to respect what these great artists did for...
Is lead scoring like SO last year?
Wait what? Are you just now getting lead scoring up and running and actually making it work? If you’re using a marketing automation system like Marketo, Eloqua or Pardot, you probably got this nifty feature built in. It can take a while to make lead scoring...
What will change in BTB marketing in 2016? Everything. (again)
Just when you thought the dust was settling, we’re in for more wild changes. You didn’t really think the dust was settling did you? Of course not, you’re a smart marketer. It’s the age of disruption and baby, it just keeps on disrupting. So what specifically can BTB...
What is content marketing?
Since I started my own content marketing agency, I find myself needing to define content marketing pretty often. Mostly it’s when I’m describing what my new business does to friends, neighbors and family. This is how it goes: Them: “What type of business did you...
Content marketing customization: How to get past information overload
In 1969 you could walk into a car dealership and get swindled. The dealer had all the information about the car and all you had was a glossy brochure and your sister-in-law’s personal endorsement. When the salesman said the car was safe, powerful and reliable, you...
7 BTB marketing musts to do right now for a killer 2016
If you’re like many marketers, you’re knee deep in 2016 budgeting and planning already. Yay, everyone’s favorite time of year (kidding). So I’m here to pile on some more to do’s you should be knocking off your list to hit 2016 running. Your future self will thank...
![How big is content marketing in 2016? BIG. [Infographic]](https://contentmatterz.com/wp-content/uploads/2023/07/20295944736_573ee7cbbf_z-400x209.jpg)
How big is content marketing in 2016? BIG. [Infographic]
Where are companies nationwide putting their marketing budget dollars this year? Content. With more than 50% expecting to increase their budgets for content in the next 12 months, we can expect to see the trend hold well into the future. Why is content...
32 B2B marketing ideas for maximizing Periscope
Have you been hearing about Periscope but aren’t sure what to do with it? Ack, another social media platform to figure out! Don’t worry, Periscope is easy to get to know and love. It’s the perfect blend of Twitter and Youtube. For those of you who are new to...