Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
10 benefits of repurposing marketing content
We want to let you in on a major marketing life-hack: content repurposing. This is the process of taking existing content and turning it into a different format – say, turning a whitepaper into a series of blog posts, or turning a webinar into a social media campaign....
Yes, hiring a marketing agency is beneficial. Here are 5 reasons why.
There may come a time when your marketing team needs a little extra help to complete a big project or even just certain tasks. This leads to the question of whether or not you should bring in outside help, such as a marketing agency, or hire a new employee. Using an...
Want a successful marketing strategy? The secret is in your team.
Annual, monthly and even weekly marketing strategies are important for the success of any organization. Executives will often spend hours creating these intricate plans at the end of every year, but not every strategy is successful. Why does this happen? The answer...
3 things in your marketing campaigns that will attract Gen Z customers
In our last post, we walked through some revealing statistics about Gen Z consumers, why they matter for your marketing efforts, and how to use that information to generate demand and revenue for your business. Today, we want to build upon that and offer three...
5 facts about Gen Z and why they matter for your marketing
As Gen Z enters the market, we’re learning more about them as consumers. Turns out, they’re quite the powerhouse of spending. This generation of digital natives is tech savvy, socially conscious, and – sorry, Gen Z – a little impatient. But what does all this mean for...
The stats you need to help drive your next social media strategy
One important facet of social media planning and strategy is knowing who (in a demographic sense) is using each social media platform and what they’re using it for. This allows you to tailor effective messaging for each audience. Doing the research – and staying on...
Find the best social media platform for your business (in 3 steps)
We’ve talked quite a bit about social media these days, from the hottest trends in video to some of the most underrated features in Instagram, so now it’s time to focus in on which social media platforms you should be using for your business. The answer: it depends on...
Why you should have an Instagram for Business Profile
Instagram can be an incredible marketing tool if you know how to use it strategically. Unlock the potential of this platform by switching to an Instagram for Business account. With features like analytics, advertising, and expanded contact and action options, and...
5 underrated instagram features (and how they can boost engagement)
With over 1 billion global users, it’s tougher than ever to stand out on Instagram. These 5 underrated features can help you get eyes on your content and boost engagement. We’ll walk through what the features are, how you can find them within the app, and how they can...
Should I use an influencer in my B2B marketing campaign?
Over the past few years, you may have heard the phrase: “I’m an influencer.” More often than not, this statement comes from people who are popular on social media and work their magic in B2C settings, reviewing products and promoting specific brands. Where does that...