Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
How to hire freelance marketing talent
Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can help fill a void for any marketing team. With more and more people turning to the contract work lifestyle, the availability and options for freelancers are not only...
Tips for managing employee burnout for marketers
It’s no secret that the last 18 months have taken a massive toll on everyone’s mental health. While workplace burnout is by no means a new problem, employees in all lines of work from food service to big tech have reached a level of burnout that is virtually unmatched...
How to budget for a marketing agency
It’s that time of year again, and we’re not talking about back-to-school. It’s budgeting season, people! Companies of all sizes are crunching the numbers within their departments to set realistic and manageable budgets that will help them reach their goals. Over the...
Hiring a marketing agency? Here’s how to find the right one.
For internal marketing teams at businesses of all sizes, bringing in outside help through a marketing agency is a beneficial way to help grow marketing strategies and programs, and achieve greater results. With so many different types of agencies out there, it is...
Everything you need to know about click through rates
We recently wrote about how some email marketing metrics matter more than others. One that shakes out to be at the top of the list of importance? Click through rate. This tiny yet mighty metric is one of the best indicators of engagement that marketers have when...
How to adapt email marketing to Apple’s iOS 15 update
You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15 update promises to shake things up. With upcoming changes to email, you’ll need to update your email marketing strategy – specifically your open rate goals and how you...
Email marketing: Which metrics matter (and which don’t)
While it may feel like social media and digital advertising get all the hype these days, the tried-and-true email campaign is still an incredibly effective tool for marketing. In fact, not a day goes by where our team isn’t working on an email marketing campaign....
4 unique ways to generate marketing qualified leads
As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this can sometimes be easier said than done. There is a lot of noise out there, and we are all fighting for the attention of our prospects. This leads to the question, how do...
How to conquer the dreaded cold call email
Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and can be somewhat nerve-wracking), but it is fundamental to both driving awareness of your organization and ultimately creating sales. In fact, when done correctly, cold call...
Why your marketing content isn’t working
There’s nothing more disappointing as a marketer than working hard on a campaign only to fall short on expected results. Actually, we take that back. The most disappointing thing is when that happens and you can’t seem to figure out why. Failure is a part of...