Content Matterz Blog
Expertise from content marketers on everything from building a workable budget to creating the best marketing content.
Why marketers need to blog for themselves
Us marketers, we spend a lot of time promoting other people, places and things. It’s time to say “What about me?” We write, edit and anguish over copy, commas, tone, messaging etc. and sometimes we wonder what it’s all for. How would it feel if you used all that...
Marketing the St. Paddy’s Day way
St. Paddy’s Day is a big deal in my house. Not because we’re all a bunch of lushes (well maybe). But because my husband is a manager of a prominent Seattle Irish pub, Fadó Irish Pub. So we don’t see much of him as he runs around getting ready for the Irish festivities...
Marketing winners from fast company’s Most Innovative Companies 2014
The annual release of the Fast Company’s “The World’s Most Innovative Companies” never fails to inspire. No matter your business or your role within it, these companies are looking at the world differently than the rest of us. So who most inspired my marketing...
Get ready for the Oscars! Marketing fun facts!
I’m a huge Oscar geek. I love the movies, the dresses, the show and even the rambling acceptance speeches. Let’s enjoy some marketing fun facts about this great event: What you work on matters: Some actors, like Tom Hanks, George Clooney, Cate Blanchett,...
4 dumb reasons to start a blog
People start blogs for all kinds of reasons. But they fail at a faster rate than ill-conceived restaurants. Why? I believe the reason is tied directly to why the blog was started in the first place. It’s important to have a goal, maybe even a dream. It’s especially...
4 reasons leads don’t matter
We all love the Pavlovian response to our efforts. Oooh a number that says you like me! But leads are only one measurement out of many that give marketing directions on what’s working and what isn’t. Focusing just on one piece of the puzzle leaves a whole lot of...
Prioritizing your long list of marketing to-do’s
I just landed at a smaller company working with some great people with a great idea and a great offering. After many years working for large companies like Aon and Vertafore, I was looking for a small company where I could really make a difference. LexBlog is truly...