As marketers, we make a hundred decisions before executing a campaign across multiple channels. And sometimes, these decisions land us in the hot seat. With a show of hands, how many of you have had to defend your budget or deliver hard metrics to prove you drove actual business results?
Same here.
Streamlining your marketing process, optimizing content, automating tasks and creating a predictive customer analysis to design a more targeted customer journey are steps that can keep you out of that hot seat.
In other words, marketing automation and artificial intelligence (AI).
Automation and AI-based tools continue to infiltrate our workplaces. As marketers, we must understand how we can use these tools to our advantage. Let’s dive in.
Automation: marketing’s secret weapon
Marketing automation is a necessary part of any company’s marketing strategy. It allows teams to do more with less. Additionally, leveraging technology can help create more customer value and speed up digital transformation.
Though the idea of automating marketing tasks has been around for a while, there’s still confusion about how to standardize certain processes. In a nutshell, using high-tech software to automate repetitive tasks helps execute and scale marketing efforts easily and quickly. This could include anything from sending automated emails to customers based on their purchase history to creating personalized retargeting ads for each visitor.
The main benefit of automating marketing is that it allows marketers to focus on higher-level tasks and strategies. With marketing automation in place, teams can create more valuable campaigns that are more likely to result in sales. Additionally, marketing automation can help speed up a digital transformation that would traditionally take up a lot of time and resources.
The rise of artificial intelligence
AI-based tools can change how we work. Therefore, marketers owe it to themselves to embrace and leverage the prowess this intelligence offers up.
An AI marketing tool is data science-backed software that uses artificial intelligence to construct computerized conclusions. These findings are based on collected data analyzed and interpreted together with market trends, with a goal to create a marketing strategy that foresees the buyer’s next move.
All of this is done in real-time without the action of a human. Can you imagine what this means? Making automated decisions in real-time? Freeing up teams to tackle more complex projects?
Leveraging intelligence and making programmed decisions as business happens makes AI marketing tools for businesses major-league.
So, what are some of the best marketing automation and AI tools you should be using in 2022?
Glad you asked.
Our list:
- HubSpot
- Marketo
- keap (fka Infusionsoft)
- SendGrid
- SEMRush
- Smartwriter.ai
- Grammarly
- MarketMuse
- Surfer SEO
- +Many more…!
Greatness takes a team. Although we pride ourselves on human performance, bringing together an integrated approach is how we rise higher, elevate performance, manage campaigns, and deliver measurable results. Humans + automation + AI = less time in the hot seat!
While the folks here at Content Matterz are all human, we’re also all in when it comes to helping businesses set and reach their most meaningful goals. Let’s team up!