HubSpot is upping its technology game with the latest update, Breeze, a complete AI solution for its go-to-market platform. Announced during INBOUND 2024, this new AI solution promises to streamline marketing workflows, enhance customer interactions and make personalization more intuitive. 

What does this mean for B2B marketers using HubSpot? Breeze will take a holistic approach to AI, offering content generation, routine task automation, deeper insights and practical uses for customer data. Ultimately, it promises more effective, personalized campaigns that reach the appropriate audience at the right time. Not to mention, the tools are built to be intuitive and easy to use, allowing for quick (almost zero) onboarding time.

Let’s take a closer look.

Key features and tools for marketing and sales

One of the biggest challenges marketing teams face with AI is learning how to use the tools effectively and in a unified manner. Often, teams are working in silos, using various tools for different parts of a project, campaign or marketing piece. HubSpot wants to change all that, stating Breeze is “the easiest, fastest, and most unified version of HubSpot yet. Everything is built so that GTM teams can unlock growth for their businesses.” 

In addition to 80 different features, embedded across the platform, the key tools are:

1. Breeze Copilot: A marketing, sales and services team chat companion that uses AI to offer personalized insights and recommendations about leads, customers, and engagements. It can also create tasks and perform research using the smart CRM. 
2. Breeze Agents: The four agents, Content, Social Media, Prospecting and Customer, offer automated content creation, research and customer support to help work get done faster. 
3. Breeze Intelligence: This tool offers enriched data pulled from a database of over 200 million buyer and company profiles. Sales teams can learn buyer intent faster, understanding which prospects are best fit for their product or service.

These tools offer promising features, including: 

• AI-Enhanced Content Creation. Whether drafting emails, social media posts, or blogs, Breeze provides real-time suggestions for tone, structure, and keywords, helping marketers create content that resonates with their audience. This is especially valuable for B2B marketers who are managing large volumes of content, reducing the time spent on edits and improving overall quality.
• Improved Customer Personalization. By using AI to predict user behavior and automate customized interactions, Breeze can analyze past engagements and suggest content or actions that are most likely to convert a prospect, creating tailored experiences across touchpoints.
• Advanced Automation of Routine Tasks. Breeze automates repetitive tasks, such as email scheduling, lead nurturing and data entry, ensuring that teams can focus on more strategic initiatives. 
• Smarter Reporting and Insights. The platform can analyze past campaign data to forecast future performance and provide actionable insights, helping marketers refine their strategies. By delivering predictive reports, Breeze allows for better budget optimization, real-time decision-making, and ensuring campaigns are on track.
• Voice-Activated Commands. Marketers can now interact with the platform while on the move. With voice activation, this hands-free option enhances productivity for marketers, allowing them to manage tasks without being tied to their devices.
• Seamless Collaboration. Silos have often been an issue in organizations big and small. These new tools promise better collaboration among marketing teams, as well as remove the mundane tasks that often bog teams down. 

Your partner in the Breeze AI journey

By automating routine tasks and delivering deeper insights, Breeze empowers marketers to focus on what truly matters: creating impactful campaigns that resonate with their audience. For those already using HubSpot, this update is available in beta form and is ready to use. Get started right away on a clear path to smarter, faster, and more effective marketing. You can learn more about Breeze in HubSpot’s fall spotlight.

As your local HubSpot Gold Partner, we are here to support you on your HubSpot AI journey. Whether you need help setting up and starting with HubSpot or support with your current programs and campaigns, we’re a phone call (or email) away. Reach out today to get started.