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Retention marketing: How trust fuels ongoing sales in insurance

Retention marketing: How trust fuels ongoing sales in insurance

by Joni Dold | Oct 16, 2025 | Insurance

In insurance, retaining the customers you already have will lead to more customers than simply writing new policies. A loyal policyholder is far more valuable than a new lead and more likely to renew, expand coverage and recommend your brand to others.  The foundation...

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