by Cara McDonald | Oct 4, 2016 | Content
So you’ve got a big event coming up… ahem Dreamforce starts today! You know you need to rock it. Maybe you’re marketing yourself, maybe you’ve got a big booth and you’re marketing your company. But… you’re scared, that’s a whole lotta people you have to meet and be...
by Cara McDonald | Sep 21, 2016 | Content
Hi marketers. You guys are awesome and I just want to start there. But we need to have a serious talk. Please examine the following statements to see if they sound familiar to you: Top-of-funnel leads are converting from x campaign but bouncing when they get to the...
by Cara McDonald | Jul 11, 2016 | Content
Often the CFO or CEO signs on the dotted line to purchase your product. It’s true. They are often the ultimate decision maker. Also true. Makes sense you should target them with your marketing efforts. Not so true (usually). Many companies put all their marketing...
by Cara McDonald | May 24, 2016 | Content
Because it’s new. And yeah, I know, it’s not exactly a hot-off-the-presses thing anymore. But it IS new in that it is changing every day. Which can be scary as hell when you’re at the bottom of the mountain. But I have faith in you, marketers. You can do social media...
by Cara McDonald | Apr 22, 2016 | Content
Prince. Bowie. It’s a sad year for music fans and all around fans of creativity and originality. I’m a huge fan of all of it. And I’m both grieving and grateful for the music and inspiration. I want to take a moment to respect what these great artists did for...
by Cara McDonald | Mar 9, 2016 | Content
Wait what? Are you just now getting lead scoring up and running and actually making it work? If you’re using a marketing automation system like Marketo, Eloqua or Pardot, you probably got this nifty feature built in. It can take a while to make lead scoring...
