by Chloe Nichols | Apr 13, 2020 | Content
I know marketers are busy creating campaigns and brand messaging around COVID-19. I also know there is someone out there that needs to hear this: Have you checked in on your automated marketing programs lately? Revisit content, timelines and imagery for the current...
by Content Matterz | Apr 6, 2020 | Content
Working from home was everybody’s dream—until it suddenly became reality. As a writer who’s worked remotely for close to two decades, I can’t count the number of times people have told me, “You’re so lucky! I’d love to work in my pajamas!” While telecommuting...
by Chloe Nichols | Apr 1, 2020 | Content
For many in the marketing field, knowing how to communicate to customers, prospects and employees during this pandemic is causing some anxiety. To ease the uncertainty of what to say and how to continue promoting products and services in a professional manner, I have...
by Chloe Nichols | Mar 25, 2020 | Content
The COVID-19 pandemic has left many companies uncertain of how to communicate to both their customers and their employees. Simply ignoring the current events and carrying on business-as-usual could make your organization appear callous. On the other hand, trying to...
by Content Matterz | Dec 19, 2019 | Content
Effective subject lines are key to any email marketing efforts. They are the first line of defense that will determine if your email will see the light of day and ultimately convert. Deciding what subject line is going to be the perfect...
by Chloe Nichols | Dec 11, 2019 | Content
Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes up your target audience, and in a way, get to know them. And now that you have these marketing personas, the next step is putting them to good use, and apply these...
