2021: The year of… really, another webinar?

2021: The year of… really, another webinar?

Webinars and other “virtual events” were a novelty at the beginning of the pandemic, but fatigue from long hours spent in front of the computer is taking a toll. After nearly a year of virtual overload, can we still say webinars are an effective marketing strategy?...
Recalibrate your buyer personas in times of change

Recalibrate your buyer personas in times of change

Change is a constant, but lately it’s been a bit extra. And chances are, your target audience might be shifting as well. The ongoing COVID-19 pandemic has fundamentally adjusted the ways we live: many of us have lost or changed jobs, our home lives have new dynamics,...
Video marketing is important, and here’s why

Video marketing is important, and here’s why

If you feel like video is everywhere, well, it is. And there’s a good reason for it – according to a recent study by Zenith, it’s estimated people will spend 100 minutes every day watching online videos in 2021. What does this mean for marketers? Now,...
4 ways to enhance your webcam communication

4 ways to enhance your webcam communication

Welcome to the new normal, where web conference calls have replaced in-person communication for everything from weekly staff meetings to major events. How can you ensure that you’re engaging your audience and making the best impression? Discover four quick tips from a...