by Chloe Nichols | May 14, 2021 | Content
There may come a time when your marketing team needs a little extra help to complete a big project or even just certain tasks. This leads to the question of whether or not you should bring in outside help, such as a marketing agency, or hire a new employee. Using an...
by Chloe Nichols | May 6, 2021 | Content
Annual, monthly and even weekly marketing strategies are important for the success of any organization. Executives will often spend hours creating these intricate plans at the end of every year, but not every strategy is successful. Why does this happen? The answer...
by Content Matterz | Apr 29, 2021 | Content
In our last post, we walked through some revealing statistics about Gen Z consumers, why they matter for your marketing efforts, and how to use that information to generate demand and revenue for your business. Today, we want to build upon that and offer three...
by Content Matterz | Apr 22, 2021 | Content
As Gen Z enters the market, we’re learning more about them as consumers. Turns out, they’re quite the powerhouse of spending. This generation of digital natives is tech savvy, socially conscious, and – sorry, Gen Z – a little impatient. But what does all this mean for...
by Chloe Nichols | Apr 16, 2021 | Content
One important facet of social media planning and strategy is knowing who (in a demographic sense) is using each social media platform and what they’re using it for. This allows you to tailor effective messaging for each audience. Doing the research – and staying on...
by Chloe Nichols | Apr 8, 2021 | Content
We’ve talked quite a bit about social media these days, from the hottest trends in video to some of the most underrated features in Instagram, so now it’s time to focus in on which social media platforms you should be using for your business. The answer: it depends on...
