by Chloe Nichols | Mar 18, 2021 | Content
Over the past few years, you may have heard the phrase: “I’m an influencer.” More often than not, this statement comes from people who are popular on social media and work their magic in B2C settings, reviewing products and promoting specific brands. Where does that...
by Content Matterz | Mar 12, 2021 | Content
In 2021, video is one of the most effective ways of marketing on social media – and B2B companies are no exception. In other words, video is hot right now. It’s a form of communication that can combine visuals, words and music in a way that no other medium can....
by Cara McDonald | Feb 11, 2021 | Content
Small companies often get inferiority complexes. It looks kind of like this: “We can’t possibly compete with abc competitor because they have a huge marketing budget.” “Those guys have so many people, they can really afford to do it all, we can’t keep up.” I’ve worked...
by Chloe Nichols | Jan 26, 2021 | Content
For many, a new year means a fresh start, and often comes with a resolution or two. And whether or not you believe in making resolutions for yourself (like increasing exercise or eating more vegetables), you should consider making a few for your marketing and business...
by Content Matterz | Jan 19, 2021 | Content
Webinars and other “virtual events” were a novelty at the beginning of the pandemic, but fatigue from long hours spent in front of the computer is taking a toll. After nearly a year of virtual overload, can we still say webinars are an effective marketing strategy?...
by Chloe Nichols | Jan 6, 2021 | Content
Sales Kick Offs (SKOs) are getting a bit of a makeover this year, as many are going to be virtual. Taking what is normally an exciting, in-person event online adds an interesting twist for marketing and event teams who are working hard to make it memorable and...
