by Content Matterz | Aug 10, 2021 | Content
We recently wrote about how some email marketing metrics matter more than others. One that shakes out to be at the top of the list of importance? Click through rate. This tiny yet mighty metric is one of the best indicators of engagement that marketers have when...
by Content Matterz | Aug 5, 2021 | Content
You’ve finally got your marketing strategy down to a science, and now Apple’s upcoming iOS 15 update promises to shake things up. With upcoming changes to email, you’ll need to update your email marketing strategy – specifically your open rate goals and how you...
by Content Matterz | Aug 3, 2021 | Content
While it may feel like social media and digital advertising get all the hype these days, the tried-and-true email campaign is still an incredibly effective tool for marketing. In fact, not a day goes by where our team isn’t working on an email marketing campaign....
by Content Matterz | Jul 27, 2021 | Content
As marketers, one of our jobs is to create qualified leads, or MQLs, for our sales teams, but this can sometimes be easier said than done. There is a lot of noise out there, and we are all fighting for the attention of our prospects. This leads to the question, how do...
by Chloe Nichols | Jul 20, 2021 | Content
Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and can be somewhat nerve-wracking), but it is fundamental to both driving awareness of your organization and ultimately creating sales. In fact, when done correctly, cold call...
by Content Matterz | Jul 13, 2021 | Content
There’s nothing more disappointing as a marketer than working hard on a campaign only to fall short on expected results. Actually, we take that back. The most disappointing thing is when that happens and you can’t seem to figure out why. Failure is a part of...
