by Content Matterz | Feb 18, 2022 | Content
Over the last few years, the concept of being socially conscious has become mainstream for the public—and businesses are following suit. Corporate social responsibility, or CSR, is the term used to describe a company’s self-enforced commitment to being ethically...
by Content Matterz | Jan 20, 2022 | Content
It’s been demonstrated in survey after survey after survey that socially responsible branding is important. Consumers, especially Millennials and Gen Z-ers, want businesses to play a bigger role in social and environmental affairs. Organizations with strong corporate...
by Content Matterz | Dec 15, 2021 | Content
Updated December 2024 Ah, the sales kickoff, or SKO, as it’s frequently referred to. For marketing teams, your organization’s SKO is one of your best opportunities to drive brand alignment and consistency. More importantly, it’s a chance to influence the content that...
by Content Matterz | Dec 6, 2021 | Content
It’s a busy time of year for marketers, especially those of us that are tasked with planning a sales kickoff (or SKO). To make your life easier, we’ve compiled our tips — including ideas for SKO themes! — and agenda items to get you started. First, however, let’s make...
by Content Matterz | Dec 2, 2021 | Content
When we hear the word productivity, we typically think “more work.” But the actual goal of being more productive is to consistently achieve the desired results with the utilization of less time and resources, or—per the definition below—greater output with lesser...
