by Content Matterz | May 17, 2022 | Content
Hosting a hybrid event is a great way to engage a wider audience by offering your content to live and virtual attendees. But combining virtual and live elements requires a whole new strategy to make sure your audience is getting the most out of what you are offering....
by Content Matterz | Apr 27, 2022 | Content
Automation and AI tools are something we have become all too familiar with over the years. From self-driving cars to Siri on our phones, automated technology has impacted the way we function on a daily basis. These tools have made their way into the marketing world...
by Content Matterz | Apr 21, 2022 | Content
Personalization in marketing is important, and here’s why. Have you ever walked into a store and heard a clerk shout, “Hi, welcome in”? Instinctively you return the salutation. “Oh, hello. Thank you.” But then, there doesn’t seem...
by Content Matterz | Apr 12, 2022 | Content
As marketers, we make a hundred decisions before executing a campaign across multiple channels. And sometimes, these decisions land us in the hot seat. With a show of hands, how many of you have had to defend your budget or deliver hard metrics to prove you drove...
by Content Matterz | Apr 5, 2022 | Content
There once was a boring brand that needed to find a way to stand out in a competitive market. They tried social media, email marketing and paid ads, but nothing seemed to work. The brand was stuck selling a commodity product that no one wanted to buy. But then they...
