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3 things in your marketing campaigns that will attract Gen Z customers

3 things in your marketing campaigns that will attract Gen Z customers

by Content Matterz | Apr 29, 2021 | Content

In our last post, we walked through some revealing statistics about Gen Z consumers, why they matter for your marketing efforts, and how to use that information to generate demand and revenue for your business. Today, we want to build upon that and offer three...
5 facts about Gen Z and why they matter for your marketing

5 facts about Gen Z and why they matter for your marketing

by Content Matterz | Apr 22, 2021 | Content

As Gen Z enters the market, we’re learning more about them as consumers. Turns out, they’re quite the powerhouse of spending. This generation of digital natives is tech savvy, socially conscious, and – sorry, Gen Z – a little impatient. But what does all this mean for...
Why you should have an Instagram for Business Profile

Why you should have an Instagram for Business Profile

by Content Matterz | Apr 1, 2021 | Content

Instagram can be an incredible marketing tool if you know how to use it strategically. Unlock the potential of this platform by switching to an Instagram for Business account. With features like analytics, advertising, and expanded contact and action options, and...
5 underrated instagram features (and how they can boost engagement)

5 underrated instagram features (and how they can boost engagement)

by Content Matterz | Mar 25, 2021 | Content

With over 1 billion global users, it’s tougher than ever to stand out on Instagram. These 5 underrated features can help you get eyes on your content and boost engagement. We’ll walk through what the features are, how you can find them within the app, and how they can...
Three hot trends for B2B social media videos in 2021

Three hot trends for B2B social media videos in 2021

by Content Matterz | Mar 12, 2021 | Content

In 2021, video is one of the most effective ways of marketing on social media – and B2B companies are no exception. In other words, video is hot right now. It’s a form of communication that can combine visuals, words and music in a way that no other medium can....
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