by Content Matterz | Dec 5, 2025 | Strategy, Thought leadership
AI has transformed how marketers approach content. But even if a quick scroll makes you think otherwise, authenticity still rules on LinkedIn. Used strategically, AI can help you plan, create and scale thought leadership campaigns that spotlight your expertise and...
by Content Matterz | Mar 1, 2023 | Hiring an agency
To quote Pat Benetar’s sage and timeless anecdote, “Love is a battlefield.” You try not to fall for a bad egg and hope to create a lasting relationship with the right partner. In your search for the right content agency, you might find the process to be (shockingly?)...
by Content Matterz | Feb 27, 2023 | Hiring an agency
The first step to choosing a marketing agency is to understand what type of marketing agency you need. There are many different types of agencies, and each specializes in a different area of marketing. Before you embark on a marketing agency search, consider this: Who...
by Content Matterz | Feb 15, 2023 | Budgeting, Content, Strategy
For marketers, aligning goals with a budget is paramount to the process—if you want to improve your business, you need to allocate resources toward those goals. The question is: How do you strategize and plan around a budget? We’ll dive into our methods for working...
by Content Matterz | Jan 3, 2023 | Hiring an agency
As content writers, we are charged with finding an idea that is not only creative but drives an exciting concept that audiences will find valuable. And then, when we’ve got the perfect idea, it’s time to puzzle together some words that make the vision pop. When it...
