How to hire freelance marketing talent

How to hire freelance marketing talent

Whether you are in a bind or in need of specific (temporary) expertise, hiring a freelancer can help fill a void for any marketing team. With more and more people turning to the contract work lifestyle, the availability and options for freelancers are not only...
How to conquer the dreaded cold call email

How to conquer the dreaded cold call email

Do the words “cold call” give you the shivers? Reaching out to cold prospects is not easy (and can be somewhat nerve-wracking), but it is fundamental to both driving awareness of your organization and ultimately creating sales. In fact, when done correctly, cold call...
How to repurpose content: Part 2

How to repurpose content: Part 2

You’ve struck marketing gold – you created a piece of content that is killing it in SEO, bringing in prospects and making you the star of the marketing and sales team. So, now what? You could ride on the coattails of this amazing piece…but you’re better than that. Now...