by Chloe Nichols | May 21, 2024 | Content, Strategy
As marketers, we all know video is the “it look” of the season. Usage from both end users and businesses has increased year over year. For partner marketers to be successful in this increasingly crowded space, video usage must be done intentionally and in a way that...
by Chloe Nichols | May 10, 2024 | Content, Strategy
Meeting icebreakers. Those words alone are enough to make anyone cringe. But these little moments of creating a connection can go a long way toward establishing lasting relationships. I am the first one to admit that these little games trigger anxiety, but I do...
by Chloe Nichols | Mar 20, 2024 | Content, Strategy
AI requires strategy, especially when used for marketing. Let’s face it, there is a lot of temptation out there to just start using AI tools to do your work. So many promise efficiency, higher performance, better data, etc. And while that’s probably true, some thought...
by Chloe Nichols | Mar 18, 2024 | Content, Strategy
Partner marketing requires serving up the right content marketing packages at the right time for both ‘To’ and ‘Through’ content. It is possible to scrape together various collateral for each new partner or campaign. However, that’s not necessarily the best use of...
by Chloe Nichols | Mar 4, 2024 | Content, Tips from our team
Getting and staying organized at work is no easy feat. Between phone calls, emails, DMs, meetings and the actual tasks themselves, it can feel almost impossible to keep up, let alone keep things in order. I am here to tell you, there is still hope left. Between my...
