by Chloe Nichols | Apr 1, 2020 | Content
For many in the marketing field, knowing how to communicate to customers, prospects and employees during this pandemic is causing some anxiety. To ease the uncertainty of what to say and how to continue promoting products and services in a professional manner, I have...
by Chloe Nichols | Mar 25, 2020 | Content
The COVID-19 pandemic has left many companies uncertain of how to communicate to both their customers and their employees. Simply ignoring the current events and carrying on business-as-usual could make your organization appear callous. On the other hand, trying to...
by Chloe Nichols | Dec 11, 2019 | Content
Creating marketing personas can be a fun exercise. You get a chance to really dive into who makes up your target audience, and in a way, get to know them. And now that you have these marketing personas, the next step is putting them to good use, and apply these...
by Chloe Nichols | Nov 26, 2019 | Content
We’ve all heard the saying “the devil is in the details,” and for marketers, this rings true in every aspect of our job. From large content pieces, to the tiniest bit of copy, one word or phrase can make all the difference in how customers and prospects view the...
by Chloe Nichols | Nov 13, 2019 | Content
As marketing technology and artificial intelligence gets smarter, there are more options available for automating certain tasks such as social media management. For companies of all sizes, being able to refocus employee time and energy to bigger and more strategic...
