by Chloe Nichols | May 14, 2021 | Content
There may come a time when your marketing team needs a little extra help to complete a big project or even just certain tasks. This leads to the question of whether or not you should bring in outside help, such as a marketing agency, or hire a new employee. Using an...
by Chloe Nichols | May 6, 2021 | Content
Annual, monthly and even weekly marketing strategies are important for the success of any organization. Executives will often spend hours creating these intricate plans at the end of every year, but not every strategy is successful. Why does this happen? The answer...
by Chloe Nichols | Apr 16, 2021 | Content
One important facet of social media planning and strategy is knowing who (in a demographic sense) is using each social media platform and what they’re using it for. This allows you to tailor effective messaging for each audience. Doing the research – and staying on...
by Chloe Nichols | Apr 8, 2021 | Content
We’ve talked quite a bit about social media these days, from the hottest trends in video to some of the most underrated features in Instagram, so now it’s time to focus in on which social media platforms you should be using for your business. The answer: it depends on...
by Chloe Nichols | Mar 18, 2021 | Content
Over the past few years, you may have heard the phrase: “I’m an influencer.” More often than not, this statement comes from people who are popular on social media and work their magic in B2C settings, reviewing products and promoting specific brands. Where does that...