by Chloe Nichols | Jul 28, 2025 | Automation, Content, Thought leadership
Content personalization in B2B marketing has long promised better engagement. But let’s be honest: most efforts have felt like glorified mail merges—”Hi {{FirstName}}, here’s a whitepaper.” It’s time we admit that true personalization requires more than basic...
by Chloe Nichols | Jun 12, 2025 | Content, Strategy, Thought leadership
The landscape for search and SEO has changed. We all remember the glory days of ranking on the first page of a Google search, not to mention the joys of keyword stuffing and getting those treasured backlinks. But today, consumers aren’t just Googling their...
by Chloe Nichols | May 19, 2025 | Content, Strategy
Are you struggling to engage prospects and clients? Your content could be the problem. Traditional B2B marketing has long been trapped in a cycle of product-centric messaging. Technical jargon, feature lists and complex diagrams dominated marketing materials, often...
by Chloe Nichols | Mar 19, 2025 | Content, Strategy, Video
Are your videos up to par? We offer real-life examples to amp up any tech marketer’s efforts for the small or mid-sized screen. Video has become a must-have in B2B tech marketing, and for good reason! It drives engagement and differentiation in an increasingly crowded...
by Chloe Nichols | Dec 9, 2024 | Automation, Content, Tips from our team
At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
