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Video mistakes top tech marketers make (And how to fix them)

Video mistakes top tech marketers make (And how to fix them)

by Chloe Nichols | Mar 19, 2025 | Video

Are your videos up to par? We offer real-life examples to amp up any tech marketer’s efforts for the small or mid-sized screen. Video has become a must-have in B2B tech marketing, and for good reason! It drives engagement and differentiation in an increasingly crowded...
Is your marketing team prepared for the AI landscape?

Is your marketing team prepared for the AI landscape?

by Chloe Nichols | Dec 9, 2024 | Automation, Content, Tips from our team

At this point, we can all agree that marketing AI tools are here to stay. As this technology rapidly evolves, marketing teams find themselves in a sink-or-swim situation. Recent research reveals a stark reality — the AI skills gap is widening, and organizations that...
Meet HubSpot Breeze: The recent AI-powered platform update

Meet HubSpot Breeze: The recent AI-powered platform update

by Chloe Nichols | Oct 25, 2024 | Automation, Industry news

HubSpot is upping its technology game with the latest update, Breeze, a complete AI solution for its go-to-market platform. Announced during INBOUND 2024, this new AI solution promises to streamline marketing workflows, enhance customer interactions and make...
Next-level partnerships: Increase innovation and collaboration

Next-level partnerships: Increase innovation and collaboration

by Chloe Nichols | Oct 10, 2024 | Content, partner marketing

It’s time to take your partnerships beyond just a sale to transformational. Partnerships open the doors to many new possibilities for your products and services. On the surface, they offer an opportunity to increase sales through another company by reaching prospects...
Simple ways to use marketing AI today

Simple ways to use marketing AI today

by Chloe Nichols | Aug 27, 2024 | Automation, Tips from our team

Do you want to use a marketing AI solution today but aren’t sure where to start? The available AI tool list and capabilities can be overwhelming, not to mention some of the tools can be a little complicated. Fortunately, there are a few ways to save time and energy...
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