Every marketer has experienced it: writer’s block. The blank page with a blinking cursor and a looming deadline. Whether you’re trying to start a campaign from scratch or hammer out a first-round draft for an eBook or whitepaper, a practical strategy can help you generate compelling content more efficiently.
AI prompts for marketers to enter the chat.
Why we’re all for marketers using AI prompts
At Content Matterz, our philosophy centers around human creativity enhanced by robot speed. To achieve a good balance, we have our people shape the brief and use AI to assist where it makes the most sense for efficiency. (And then we tag our humans back into review, edit and refine).
A well-crafted prompt can make all the difference in transforming your process. In our experience, we found the most efficient way to use AI is to ensure the prompt is strong from the start. It needs to include direction and useful information to reduce the risk of receiving low-grade, unhelpful content. Taking a little time up front saves time at the back end by eliminating multiple rounds of refinement. When you can turn your AI collaboration into a powerful productivity tool, it allows you to concentrate on strategy rather than syntax.
5 AI prompts for marketers
Below are five tried-and-tested prompts tailored for common marketing scenarios. Better yet, we’ve designed each of them to accelerate your workflow while preserving the unique voice of your content.
Make sure to bookmark this page or save these prompts where you can easily reference them over and over again.
1. The brainstorm builder
So, that blank page problem? Consider it a thing of the past. One of the most beneficial AI prompts for marketers is the one that helps kick-start the process.
When to use it: At the start of a campaign or content sprint when you need new angles or inspiration.
Prompt: “Generate 10 creative content ideas for [target audience] that align with [specific goal or campaign theme]. Include a mix of blog, video, and social post formats. The tone should be [describe tone, e.g., confident and conversational], and ideas should reflect [brand’s key value or differentiator].”
Try this: Add your audience’s biggest buying hesitation or recent trend to sharpen relevance. AI will surface more strategic ideas that hit closer to home.
After you’ve used your AI tool to get the juices flowing, pick your favorites and discard the ones that don’t resonate. Then, you can either rerun your prompt and ask for a few more ideas (“I liked examples 1, 3, 5, and 7. Generate a new list that includes these plus 6 more so that they all mesh well in a cohesive campaign.”) Or, take it “original recipe” style and use your human brain to flesh out the rest of your ideas.
2. The repurposing remix
You know that piece of content that just hits all the right notes? Keep it singing.
When to use it: This one is great if you’ve already got strong content, like a webinar or whitepaper, and want to extend its reach.
Prompt: “Repurpose this [content type, e.g., webinar transcript or whitepaper] into [desired format, e.g., a 500-word blog post or LinkedIn carousel]. Keep the key insights but adapt the tone and structure for [audience/platform]. Suggest three supporting visuals or data points to boost engagement.”
Try this: Feed in your brand style guide or a past top-performing asset to help AI mirror your brand’s rhythm and tone.
At Content Matterz, we call this the Turkey Dinner approach. Content repurposing not only extends the reach and lifespan of a piece of content, but it also helps you expand your reach to different audiences.
3. The email accelerator
If email marketing is your domain (or one that falls into your responsibility), you may be all too familiar with a sort of blank-page-meets-too-many-email-fatigue. Don’t worry, we’ve got you.
When to use it: Anytime you need a polished email that hits the inbox — and the mark.
Prompt: “Draft an email for [specific segment] announcing [offer, event, or update]. Keep it under 125 words with a clear CTA. The tone should feel [brand tone, e.g., friendly but authoritative]. Include a short, compelling subject line and preview text.”
Try this: Ask AI to rewrite your subject line in three different emotional tones — i.e., curious, urgent and helpful — then test which best fits your brand voice.
AI is also a great tool to analyze copy from your existing emails. You can take a draft you’ve already written (original recipe, of course) and ask AI to tighten, expand or suggest improvements. Alternatively, run an email through that performed well and inquire why the AI thinks it was successful.**
** Make sure to include relevant stats or indicators of why you think it did well **
4. The pain point profiler
If you don’t understand your audience, your content will fall flat every time. Use AI to tap into the emotional triggers that will hook readers on your solution to their problem.
When to use it: When refining your messaging, repositioning a product or building content pillars.
Prompt: “Based on current trends in [industry], identify the top 5 pain points for [specific audience role]. For each, explain why it matters, what the emotional driver behind it is and how a [your product/service category] can help resolve it.”
Try this: Layer in your CRM or survey data for even richer, more grounded insights. You’ll get language that resonates with how your buyers actually talk.
Once you’ve identified the pain points, frame your copy in a proactive, helpful way. You want to position your brand as a supporter, not a commiserator.
5. The hook generator
There’s A LOT of noise out there. You want your content to be memorable and stand out in a crowd.
When to use it: When your social posts or headlines need stopping power.
Prompt: “Write 10 social media hooks for [topic or campaign]. Each should be under 15 words, spark curiosity and use a tone that’s [brand tone e.g., bold, helpful, witty]. Include a mix of question, statistical and emotional appeal formats.”
Try this: Ask AI to tailor the best hooks for specific channels, LinkedIn, Instagram, X, etc., so you’re optimizing tone and cadence without starting from scratch.
One caveat (yes, there’s always one) is that you don’t have to use verbatim what AI generates. It’s ok if it gets you 90% there. Give your human brain the chance to draw inspiration from the output to help take your hooks all the way home.
Why these AI prompts for marketers work
Our AI prompts are designed for marketers and built to amplify the partnership between strategist and system. They front-load the thinking so you can move quickly, while still leaving space for your judgment, context and brand nuance.
When you pair prompts like these with a brand-trained language model, something we just so happen to specialize in at Content Matterz, you go beyond quick drafts. You get consistent, on-brand content that still feels human — because it starts with a human (who just might happen to still love em dashes).
You don’t have to let AI replace your marketing instincts. Instead, use it to scale them. Start with these five prompts, adapt them to your brand and see where you can go.
Quick start guide to prompting AI: How to get the right results
- Start small. Choose one workflow (like email writing) and integrate one prompt this week.
- Refine as you go. Update prompts with your brand’s tone, audience data and style cues.
- Keep it conversational. The best prompts read like you’re talking to your creative partner.
- Edit for the human touch. Let AI build, but make sure your voice brings it home.
Build your prompt library. Save what works and share it across your team or dashboard.