Do you want to use a marketing AI solution today but aren’t sure where to start? The available AI tool list and capabilities can be overwhelming, not to mention some of the tools can be a little complicated. Fortunately, there are a few ways to save time and energy without a lengthy ramp-up period. We pulled together a few ideas to get you started with marketing AI today.
Check ’em out!
Three marketing AI shortcuts to try
Using AI shouldn’t be complicated. The ultimate goal is to save you time and money so that you can focus on more important tasks and projects. Here are a few straightforward ways to use AI for your marketing projects today:
Build relationships with video and audio
Prospects are busy. Finding time to sit down to read a long piece of content is likely not a priority. Creating audio and video versions of content pieces, product and company information, and even longer emails can go a long way to building relationships. Not to mention, you can transcribe these pieces into various languages to break down communication barriers.
Create easy-to-understand product descriptions
Product descriptions can be challenging for even the best copywriter to craft. Often, they can be complex and lengthy or mundane and repetitive. Or all of the above.
Fortunately, AI copywriting solutions can take the burden off your plate. With a few simple instructions, along with details about your brand voice and audience, an AI tool can quickly write your product descriptions. And, if you are working with multiple audiences, use AI to quickly create multiple description versions for each product to speak to different needs and interests.
Use AI-assisted A/B testing
As marketers, we like nothing better than some A/B testing. Now, it’s even easier to create multiple campaign versions when you use AI for a little boost via various email automation and go-to-market tools. Huzzah!
Whether you need help creating different copy versions, image or subject line generation, or customized and variable content, AI has you covered. And, the right tools can help you analyze your results. What once was a tedious and time-consuming task can now be done faster so you can get to testing.
What to do when AI doesn’t help with marketing overwhelm
AI is great and all, but it isn’t a golden ticket. Are you still feeling buried in projects, even with the help of marketing AI tools? Have no fear, that’s where we come in.
As your friendly content marketing agency, our team of expert strategists, human copywriters and savvy project managers can ease your workload burden. We are ready to dive right in and get your next marketing campaign or project up and running quickly.
Ready to get started on a new marketing project? Or maybe chat about other marketing AI shortcuts? Reach out to us today!