Choosing an agency partner in a regulated industry like insurance can feel high-stakes. Your content needs to go far beyond flashy campaigns. You need an experienced team that understands your world from day one, including compliance guardrails, broker adoption and the pressure to prove ROI to leadership.
As the go-to partner for brand, product and channel marketing teams, we’ve helped organizations solve some of their toughest marketing challenges — and built long-term relationships grounded in trust and outcomes.
Below, we’re setting clear expectations for what it’s like to work with Content Matterz, and why our model helps insurance marketing leaders finally get the content engine they’ve been waiting for.
We’ve already done our “background research”
At Content Matterz, we bring more than 20 years of experience supporting enterprise marketing teams in insurance, insurtech and financial services. Our partnerships include work with industry leaders like Aon, Vertafore and Guidewire, giving us firsthand insight to navigate the realities of compliance and the complexity of insurance sales and distribution.
Across seven years with Vertafore, three with Aon and five with Guidewire, our team has delivered strategies that have driven measurable results — including a Vertafore campaign that generated more than $2 million in revenue and earned finalist recognition at the Eloqua Markie Awards.
Discovery and alignment to kick off our partnership
When you partner with us, you don’t get a revolving door of junior staff. You get one strategist who runs the show and is dedicated to you, backed by a senior team of copywriters, designers and content strategists who know marketing — and the insurance space — inside and out.
First, we want to understand your marketing needs so that we can best support you and your team. In our earliest conversations, we’ll start with a deep dive into your business goals, audiences and compliance requirements.
Together, we align on KPIs that matter most:
- broker adoption
- retention
- loss ratios
- engagement
Our clients say this stage brings instant relief. You’ll know exactly who’s leading your projects, what to expect next and how each piece of content supports your business goals. Our main objective is to provide a smooth start that builds confidence from day one.
Building your (compliance-friendly) content engine
Once goals are aligned, we create a strategy designed to meet them. Deliverables can include one-off blogs, guides, case studies, videos, and infographics, or we can do fully fleshed-out campaigns and broker kits (that include all of the above).
If you can imagine it, we can build it (and probably in less time than you think).
Our expertise comes from years of working in insurance and other regulated industries. We know how to translate actuarial detail into content brokers can actually use with clients. Our superpower is that we have extensive experience in moving assets through compliance or risk review without unnecessary back-and-forth.
By the end of this phase, you have a living content engine that runs efficiently and predictably. You’ll see consistent, compliance-ready deliverables that free your internal team to focus on strategy instead of production.
AI plus human expertise gets the job done faster
AI helps us accelerate research and streamline production. But we never stop there. Every asset is refined by senior writers who ensure compliance, precision and industry fluency. This balance of speed and oversight is how we deliver faster, smarter, broker-ready content — without sacrificing credibility.
The result is content that checks every box: accurate, relevant and compliant. You get the speed of technology with the judgment of human experts who know your audience and your regulators.
Discover an ongoing partnership that works for your team
Partnership doesn’t end at delivery. We hold weekly (or biweekly if that works better for your team) meetings and planning sessions to keep work aligned with shifting priorities and market conditions. We deliver fresh content on a consistent cadence and meet deadlines (including those super-urgent last-minute ones).
And because insurance never stands still, we stay agile. Whether it’s adapting to AI pilots, new regulations or climate-driven risks, we adjust so you can stay ahead.
Clients appreciate our consistency most (see below). You’ll always know where things stand. You’ll also never have to guess about what’s coming next or how each deliverable supports your business strategy. We make collaboration simple so your team can stay focused on growth.
What clients value most about Content Matterz
While we enjoy the occasional compliment — “Y’all are the best, and we always know we’ll get quality work” — what matters most is why our clients keep coming back.
They stay with us because we make their jobs easier. Our clients tell us the same things:
- Content Matterz consistently shows up with creative solutions and on-brand deliverables
- Content Matterz frees up their internal marketing bandwidth
- Content Matterz executes strategically and tactically, not “just” creating content but driving measurable growth
- Content Matterz delivers in regulated industries where trust is everything
Our team handles the details while meeting deadlines with top-shelf deliverables so you can focus on the bigger picture: leading your team, meeting goals and showing results to leadership. After all, partnering with Content Matterz means gaining an extension of your marketing team — one fluent in insurance and focused on results.
Want to see what your first 90 days with us could look like? Let’s talk.