B2B marketing videos: Animated explainers and more
Content that creates a lasting impression and brings your solution or product to life.
Why is video so impactful for B2B marketing?
B2B marketing videos are easy to consume, highly effective. Video allows you to demonstrate the benefits of your product or explain your business (or an aspect of it) in a memorable way. Video marketing is popular, and it’s easy to see why. According to Social Media Week, “viewers claim they retain 95% of a message when obtained via video and a significant 92% of mobile users report sharing videos with others.”
Our video services are both creative and original, tailored to your organization’s personal style and voice. Explain complex concepts in a quick (often under a minute!) and engaging way. Whether live-action or animated, videos are a perfect addition to websites and landing pages, marketing campaigns and social media.
Content Matterz can create a variety of videos for your B2B marketing
From demos to new feature launches, there are many different types of video content we can help you create, including:
- Product videos
- Explainer videos
- Testimonials
- Event invites
- Teasers
- Animated infographics
- Youtube bumpers
Why you need to use video in your marketing campaigns
Video helps B2B marketers build trust. How? Seeing real people — whether it’s customers sharing testimonials, team members explaining product benefits, or executives discussing company vision — creates a sense of transparency and credibility. That’s hard to achieve through text alone!
Video also humanizes your brand. They help potential customers feel more connected — a key for building relationships in the often complex and high-stakes B2B buying journey
Click the thumbnails to view some of our favorite video examples
Client: Payscale
Pay equity explainer video
Client: Payscale
Platform explainer video
Client: Simetric
Platform explainer video
Client: Legwork
Animated explainer video
Client: Payscale
OpticsBuilder explainer video
Client: Zemax
ENVISION event video
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WHAT OUR CLIENTS ARE SAYING
Content Matterz has served as an extension of my marketing team and together we've accomplished a lot! The results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads on a whitepaper.
Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz.
Get B2B content marketing that makes the connection
Ready to help your customers feel seen with strategic content that hits when and where they need it most?