B2B Marketing Videos | Content Matterz

See our B2B marketing videos

Scroll down for examples of marketing videos that create a lasting impression and bring products to life.

Why is video so impactful for B2B marketing?

B2B marketing videos are easy to consume, highly effective. Video allows you to demonstrate the benefits of your product or explain your business (or an aspect of it) in a memorable way. Video marketing is popular, and it’s easy to see why. According to Social Media Week, “viewers claim they retain 95% of a message when obtained via video and a significant 92% of mobile users report sharing videos with others.”

Our video services are both creative and original, tailored to your organization’s personal style and voice. Explain complex concepts in a quick (often under a minute!) and engaging way. Whether live-action or animated, videos are a perfect addition to websites and landing pages, marketing campaigns and social media.

Videos for B2B marketing

From demos to new feature launches, there are many different types of video content we can help you create, including:

Product videos
Explainer videos
Testimonials
Event invites
Teasers
Animated infographics
YouTube bumpers

Why use video in your B2B marketing campaigns?

Video helps B2B marketers build trust. How? Seeing real people — whether it’s customers sharing testimonials, team members explaining product benefits, or executives discussing company vision — creates a sense of transparency and credibility. That’s hard to achieve through text alone!

Video also humanizes your brand. It helps potential customers feel more connected — a key for building relationships in the often complex and high-stakes B2B buying journey.

At Content Matterz, we aren’t shy about how much we love video. In fact, we’ve even written a few blogs about B2B marketing videos. And we’re not alone! HubSpot reported that 91% of marketers use it. So, let’s make some movie magic for your B2B marketing efforts with video.

Click the thumbnails to explore examples from our video portfolio

Client: PayScale
Pay Equity Explainer Video

Client: Legwork
Animated Explainer Video

Client: PayScale
Platform Explainer Video

Client: Simetric
Overview Video

Client: Pitcher
Manufacturing Video

Client: Zemax
ENVISION Event Video

Client: TINYpulse
Explainer Video

Client: Adaptiva
Explainer Video

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WHAT OUR CLIENTS ARE SAYING

"I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey."

5

Nichole Marsano

Vice President, Demand Generation

Payscale

"Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience."

5

Lisa Buckowitz

Marketing Director, Zemax

Payscale

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

5

Rowena Kelly

Senior Marketing Manager

SAP Concur

"Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz."

5

Gina Peckman

Founder and CEO

PS Partners

"I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with."

5

Michelle Kimihira

VP of Marketing, Enablement & Operations

Human Interest

"I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore."

5

Karen Gernhardt

Head of Marketing

Docuvera

"There's been a breadth of opportunity and Content Matterz has allowed us to blaze the trail as a new brand. And as we've been acquired by Siemens, they've been amazing in making sure that we're not only leveraging Brightly in what we can do but also where we're able to lean into our new parent company's point of view as well."

5

Courtney Cheek

Content Marketing Manager

Brightly

"From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed."

5

Glen Cooper

CEO

Pico Logic

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