Why is video so impactful for B2B marketing?

B2B marketing videos are easy to consume, highly effective. Video allows you to demonstrate the benefits of your product or explain your business (or an aspect of it) in a memorable way. Video marketing is popular, and it’s easy to see why. According to Social Media Week, “viewers claim they retain 95% of a message when obtained via video and a significant 92% of mobile users report sharing videos with others.”

Our video services are both creative and original, tailored to your organization’s personal style and voice. Explain complex concepts in a quick (often under a minute!) and engaging way. Whether live-action or animated, videos are a perfect addition to websites and landing pages, marketing campaigns and social media.

Why you should use video in your B2B marketing campaigns

Video helps B2B marketers build trust. How? Seeing real people — whether it’s customers sharing testimonials, team members explaining product benefits, or executives discussing company vision — creates a sense of transparency and credibility. That’s hard to achieve through text alone!

Video also humanizes your brand. It helps potential customers feel more connected — a key for building relationships in the often complex and high-stakes B2B buying journey

At Content Matterz, we aren’t shy about how much we love video. In fact, we’ve even written a few blogs about B2B marketing videos. And we’re not alone! HubSpot reported that 91% of marketers use it. So, let’s make some movie magic for your B2B marketing efforts with video.