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Branding, personas and messaging

B2B buying journeys are complex. Give your marketing content the strategic foundation it needs to reach maximum altitude. 

A solid brand and marketing strategy leads to upward growth

Strategic foundations ensure marketing content aligns with your company’s goals and messaging. You can have all the tools and resources in the world, but without a good marketing strategy, you won’t make an impact!

STRATEGIC FOUNDATIONS FOR SUCCESSFUL MARKETING

Did you know that research reveals that 84% of B2B businesses report successfully raising brand awareness through content marketing? That’s why the groundwork you do to develop your brand, personas and messaging is so essential. 

Strategic foundations can streamline your marketing content

Not only does this provide clear direction and consistency, establishing your brand essentials helps your entire organization achieve alignment and create content that resonates deeply with target audiences. Which improves engagement and conversions.

But it’s a lot of work to do alone.

And without an outside perspective, it’s easy to become too close to your product, solution, or service.

That’s where we come in. We research, calculate, and collaborate with you to create a marketing strategy and brand essentials that drive sales, increase awareness, and ultimately improve retention.

Give your business the marketing advantage it needs

Our strategic foundation toolkit includes:

  • Integrated into email campaigns
  • As a lead magnet in exchange for contact information
  • As a thought leadership tool
  • In support of content syndication
  • Support for account-based marketing
  • In retargeting campaigns

Click on the thumbnail to explore our strategic foundation examples

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Client: Content Matterz
Brand Guide

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Client: Example client
Messaging Strategy

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Client: Example client
Personas

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WHAT OUR CLIENTS ARE SAYING

"I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey."

5
Nichole Marsano
Vice President, Demand Generation
Payscale

"Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience."

5
Lisa Buckowitz
Marketing Director, Zemax
Payscale

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

5
Rowena Kelly
Senior Marketing Manager
SAP Concur

"Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz."

5
Gina Peckman
Founder and CEO
PS Partners

"I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with."

5
Michelle Kimihira
VP of Marketing, Enablement & Operations
Human Interest

"I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore."

5
Karen Gernhardt
Head of Marketing
Docuvera

"There's been a breadth of opportunity and Content Matterz has allowed us to blaze the trail as a new brand. And as we've been acquired by Siemens, they've been amazing in making sure that we're not only leveraging Brightly in what we can do but also where we're able to lean into our new parent company's point of view as well."

5
Courtney Cheek
Content Marketing Manager
Brightly

"From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed."

5
Glen Cooper
CEO
Pico Logic

Get B2B content marketing that makes the connection

 

Ready to help your customers feel seen with strategic content that hits when and where they need it most?

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