Meet (y)our marketing team
Our brand of creative is a little bit clever, a whole lot intentional and a giant bunch of fun to work with.
About us
We’re experienced marketing strategists, B2B copywriters and story telling enthusiasts who sometimes bring our pets to meetings.
At Content Matterz, you are our priority. We assemble client teams tailored to your specific needs so we can ensure you achieve the results you need — without having to pay for large-firm overhead. Our unique approach means you get the fullest value for your marketing dollar, every time, and enjoy the ride along the way.
But if you want to know a little bit more about each of us…
CARA McDONALD
FOUNDER AND CEO
With a proven track record of helping companies grow through smart strategy and standout content, Cara McDonald leads Content Matterz as a powerhouse of marketing excellence.
After years working in-house in the tech world, Cara saw a common theme: marketers were drowning in to-do lists and starving for support. So, she founded Content Matterz to be the kind of agency she wished existed—one that lightens the load and actually moves the needle.
Since then, she and her team have helped brands like Concur, Norton, PayScale, and Smartsheet clarify their messaging, scale their content engines, and accelerate revenue with marketing that’s built to perform. From B2B tech to beyond, Content Matterz helps companies turn strategy into measurable growth.
Cara also has a talent for finding exceptionally experienced and creative team members and creating an environment where they can thrive. Her mission is simple: help marketing teams get ahead—and stay ahead.
CHLOE NICHOLS
DIRECTOR OF AGENCY OPERATIONS
Chloe Nichols is a results-driven B2B marketing operations and project management leader with a proven track record of driving success in omnichannel campaigns across teams and departments. She is currently the Director of Agency Operations, managing complex projects, collaborating cross-functionally, and streamlining workflows. Chloe is a creative problem-solver, known for implementing efficient systems, fostering team collaboration, and optimizing marketing operations.
With over 20 years of Account, Client Management, and Project Management experience, her career has moved in an upward trajectory. Chloe has continuously grown her skills, explored new technology and followed her curiosity with new marketing trends and tactics. Her personalized approach to both team and process management allows her to match the best-fit solutions to the right teams for company-wide growth.
AMBER MAECHLER
DIRECTOR OF CONTENT STRATEGY
Amber Maechler is an accomplished marketing leader with extensive experience driving brand growth in B2B SaaS and beyond. As Director of Content Strategy, she leads a team of experts in crafting high-impact marketing strategies and assets that help brands connect with their audiences.
Her expertise was honed through leadership roles in both agency and in-house settings. With a background in copywriting, website development, and multi-channel campaigns, she blends creativity with strategy to deliver measurable results.
Whether it’s shaping thought leadership, refining brand messaging, or optimizing digital experiences, Amber is all about making content work harder—and smarter—for businesses.
NICOLE PROCTOR
SENIOR COPYWRITER
Nicole Proctor is a highly sought-after Senior Copywriter with an uncanny ability to rearrange words until they dance across the page. As the lead copywriter at Content Matterz, she constantly delights our clients with compelling content that captures interest while infusing a human element into complex or abstract topics.
Her superpower is truly listening to what people want to communicate and producing 100% on-point and on-brand copy — more poetically and eloquently than they could have done themselves.
Nicole’s resume boasts 15 years of B2B and B2B copywriting expertise backed by a decade of marketing experiences across multiple industries. As a former “art school kid” turned organizational storyteller, she adds grammatical accuracy, creativity, and the occasional art direction to every piece she touches.
JONI DOLD
SENIOR CONTENT STRATEGIST
Joni Dold is a seasoned marketing strategist with nearly two decades of experience leading high-impact initiatives across the fitness, wellness, and technology sectors. With a strong foundation in marketing, business development, and creative services, she has successfully managed everything from global product launches and brand overhauls to building new market segments from the ground up.
Throughout her career, Joni has collaborated with local and international teams to deliver measurable and even goal breaking results. She excels at balancing big-picture strategy with hands-on execution, bringing a thoughtful and agile approach to every project.
Her work is driven by a clear understanding of audience needs, a sharp eye for detail, and a passion for crafting compelling brand narratives that perform.
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