B2B infographics

Give your prospects just the nudge they need to move through the funnel.

Visually engage B2B prospects with infographics that showcase data and expertise

Our favorite uses for infographics in content marketing

Whether it’s demonstrating data, presenting a solution, or highlighting a product, infographics are a proven fan favorite to communicate information quickly and clearly. They can help you tell your story, in your voice and brand (of course), to hook buyers wherever they are in their journey. Infographics are great attention-getters! We like to use infographics in:

Social posts and ad campaigns
SEM campaigns
Websites and landing pages
Email campaigns
Sales enablement tools
Embedded in blogs and articles

Why are infographics so popular with B2B content marketers?

It has to do with the way our brains work. Visual content is processed by our brains 60,000 times faster than text. The proof is in the marketing metrics. Here’s why B2B content marketing professionals should rely on infographics to drive engagement:

Social media posts with images have a 650% higher engagement rate
Infographics are reported to receive 3x the likes and shares compared to any other content
70% of social media users report that they would rather learn from an infographic rather than text
Information displayed in an infographic results in 78% better retention than text alone

It’s no wonder that 65% of marketers use infographics as part of their content marketing strategy. Are you leveraging this valuable piece of content in you marketing? We’re here to help you do it right.

Check out these examples of how we’ve helped top brands create compelling visuals in this popular format.

Source: DemandSage

Click on the thumbnail to explore infographic examples

Client: Norton

Client: Pantheon

Client: PayScale

Client: PayScale

Client: Outreach

Client: Docuvera

Client: Simetric

Client: SAP Concur

Client: Brightly

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WHAT OUR CLIENTS ARE SAYING

"I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey."

5

Nichole Marsano

Vice President, Demand Generation

Payscale

"Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience."

5

Lisa Buckowitz

Marketing Director, Zemax

Payscale

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

5

Rowena Kelly

Senior Marketing Manager

SAP Concur

"Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz."

5

Gina Peckman

Founder and CEO

PS Partners

"I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with."

5

Michelle Kimihira

VP of Marketing, Enablement & Operations

Human Interest

"I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore."

5

Karen Gernhardt

Head of Marketing

Docuvera

"There's been a breadth of opportunity and Content Matterz has allowed us to blaze the trail as a new brand. And as we've been acquired by Siemens, they've been amazing in making sure that we're not only leveraging Brightly in what we can do but also where we're able to lean into our new parent company's point of view as well."

5

Courtney Cheek

Content Marketing Manager

Brightly

"From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed."

5

Glen Cooper

CEO

Pico Logic

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