Fractional sales and marketing leadership

Give your business a catalyst to quickly reach the next level.

Our flexible, executive-level fractional leaders offer expertise where and when you need it most

Perhaps you are an up-and-coming tech startup with an open seat at your executive table. Or, maybe you are a private equity firm navigating a transition or even an HR leader looking for an interim solution for a sales and marketing leader vacancy. Either way, our fractional leadership services deliver the flexible guidance you need to help your company thrive.

What is fractional leadership?

A fractional sales or marketing leader provides C-level expertise — without the full-time cost or overhead. Depending on your business needs, our candidates specialize in everything from fast execution and product marketing to successful sales methodology implementation that help tech companies scale, optimize GTM strategy, and drive revenue.

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How does my company benefit from fractional leadership?

Fractional leadership offers companies faster access to the critical skills needed to handle complex challenges — without the overhead or commitment typical of high-level roles.

With our candidate’s deep industry experience, data-driven insights, and access to high-value networks, you can expect immediate impact with reduced risk — and flexible, high-impact leadership tailored to your company’s growth, launch, or turnaround needs.

What fractional roles can you fill?

Content Matterz has an experienced team of seasoned professionals excited to help take your company to that next level. Currently, we have a roster willing to step into the roles of

Sales and Marketing leadership – CMO, CRO
VP of Marketing
VP of Product Marketing
Marketing Technology & Data Analyst

Don’t see what you’re looking for? We are also happy to learn about your exact needs to help match you to the right fractional professional.

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How does it work?

From the initial conversation to onboarding your fractional leader, we make the process as quick and painless as possible. Generally, the process is:

A meeting to discuss your needs, desired qualifications, expectations around timing, and other details.
We present the candidate we think best matches your requirements.
An agreement is signed between you and us that outlines the terms, rates, start and end dates, etc.
Your new fractional leader starts work on the designated start date.

Learn about our executive candidates

Getting the right expertise is easier than you think! The sampling below offers insight into the breadth of experience of the professionals on our fractional roster:

Fractional CRO

(Chief Revenue Officer)

We have candidates who are data-driven revenue strategists with proven track records in B2B, B2C, and DTC environments. Their expertise covers everything from building and optimizing sales teams to refining go-to-market strategies and forging strategic partnerships. Adept at pipeline forecasting, market expansion, and operational scale-up, they seamlessly integrate sales, marketing, and product functions to drive consistent revenue gains — even in challenging economic conditions. Need to turnaround a struggling sales organization? Our candidates are pros.

Fractional CMO

(Chief Marketing Officer)

With more than 20 years mastering the full marketing spectrum, from brand development and demand generation to analytics-driven campaign optimization, our CMOs are at the top of their game. Skilled in bridging executive leadership, sales, product, and customer success, they consistently deliver on brand awareness, lead generation, and measurable ROI. With backgrounds working in some of the biggest names in tech to the scrappiest of startups, you can expect both strategic insight and hands-on execution. Our CMOs excel at developing marketing roadmaps that align with organizational goals and energizing teams toward exceeding KPIs.

VP of Marketing or Product Marketing

Product & GTM Focus

Our candidates possess 15+ years of experience in product marketing, using pragmatic marketing principles to define requirements, size markets, and launch products across diverse industries. They excel at coordinating global go-to-market strategies, launching events, managing cross-functional teams, and leveraging customer insights to drive profitable results. Whether you need to refine a product roadmap, optimize a multi-channel approach, or scale your tech stack, these marketing leaders will blend strategic acumen with a practical, hands-on approach to growth.

Marketing Analytics and Technology Leader

A marketing technology and analytics expert with deep experience optimizing tech stacks to drive results can be the missing link you need to make your data work for you. With advanced knowledge of HubSpot, Google Analytics, and a range of martech tools, our candidate specializes in building seamless, scalable marketing ecosystems that deliver clear, actionable data. Whether untangling reporting chaos or connecting platforms for smarter automation, your tech leader ensures marketing teams have the insights they need to move faster, make better decisions, and prove ROI.

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WHAT OUR CLIENTS ARE SAYING

"I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey."

5

Nichole Marsano

Vice President, Demand Generation

Payscale

"Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience."

5

Lisa Buckowitz

Marketing Director, Zemax

Payscale

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

5

Rowena Kelly

Senior Marketing Manager

SAP Concur

"Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz."

5

Gina Peckman

Founder and CEO

PS Partners

"I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with."

5

Michelle Kimihira

VP of Marketing, Enablement & Operations

Human Interest

"I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore."

5

Karen Gernhardt

Head of Marketing

Docuvera

"There's been a breadth of opportunity and Content Matterz has allowed us to blaze the trail as a new brand. And as we've been acquired by Siemens, they've been amazing in making sure that we're not only leveraging Brightly in what we can do but also where we're able to lean into our new parent company's point of view as well."

5

Courtney Cheek

Content Marketing Manager

Brightly

"From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed."

5

Glen Cooper

CEO

Pico Logic

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