Marketing eBooks and whitepapers

B2B eBooks and whitepapers

Build trust and nurture leads with long-format content.

Create an eBook or whitepaper that engages prospects and turns them into buyers

How to use eBooks and whitepapers in content marketing

Compelling content often takes an artful combination of education and product promotion. Marketing whitepapers and eBooks are the perfect vessel to showcase your knowledge and educate your prospects.

For tech marketing in particular, eBooks and whitepapers play an important role in driving leads through stages of the sales funnel to help buyers move through their journey.

The best place to use these longer format pieces is:

Integrated into email campaigns
As a lead magnet in exchange for contact information
As a thought leadership tool
In support of content syndication
Support for account-based marketing
In retargeting campaigns

Why are eBooks and whitepapers so popular with B2B content marketers?

Longer format content like eBooks and whitepapers offer the perfect place to establish trust with your prospects. This is particularly important if your sales process is complex or requires mutliple stakeholders. Information can be tailored to address questions and concerns of specific personas and engage serious buyers.

WHY THOUGHT LEADERSHIP IS VALUABLE*:

70% of C-suite executives said that thought leadership had led them to reconsider their current vendor relationship.
75% of decision makers and C-suite executives say that a piece of thought leadership has led them to research a product or service they were not previously considering.
Nearly 3/4 of decision makers see thought-leadership content as more trustworthy than marketing materials.
7 in 10 decision makers say they are very likely to think positively about an organization that consistently produces high-quality thought leadership.

*Source: Edelman-LinkedIn 2024 B2B Thought Leadership Impact Report

Click on the thumbnail to explore eBook and whitepaper examples

Client: Norton
Financial Services Whitepaper

Client: Docuvera
AI + Structured Content Whitepaper

Client: Zemax
Manufacturability Whitepaper

Client: TINYpulse
Employment Engagement Guide

Client: MASS Engines
Email Engagement eBook

Client: AdvicePay
5 Steps eBook

Client: Norton Employee Benefit Solutions
Executive Benefit Whitepaper

Client: PayScale
Data Keeps the Score eBook

Client: Legwork
Online Branding eBook

Client: PayScale
Pay Equity eBook

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WHAT OUR CLIENTS ARE SAYING

"I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey."

5

Nichole Marsano

Vice President, Demand Generation

Payscale

"Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience."

5

Lisa Buckowitz

Marketing Director, Zemax

Payscale

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

5

Rowena Kelly

Senior Marketing Manager

SAP Concur

"Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz."

5

Gina Peckman

Founder and CEO

PS Partners

"I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with."

5

Michelle Kimihira

VP of Marketing, Enablement & Operations

Human Interest

"I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore."

5

Karen Gernhardt

Head of Marketing

Docuvera

"There's been a breadth of opportunity and Content Matterz has allowed us to blaze the trail as a new brand. And as we've been acquired by Siemens, they've been amazing in making sure that we're not only leveraging Brightly in what we can do but also where we're able to lean into our new parent company's point of view as well."

5

Courtney Cheek

Content Marketing Manager

Brightly

"From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed."

5

Glen Cooper

CEO

Pico Logic

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