B2B eBooks and whitepapers
Build trust and nurture leads with long-format content.
Create an eBook or whitepaper that engages prospects and turns them into buyers
How to use eBooks and whitepapers in content marketing
Compelling content often takes an artful combination of education and product promotion. Marketing whitepapers and eBooks are the perfect vessel to showcase your knowledge and educate your prospects.
For tech marketing in particular, eBooks and whitepapers play an important role in driving leads through stages of the sales funnel to help buyers move through their journey.
The best place to use these longer format pieces is:
- Integrated into email campaigns
- As a lead magnet in exchange for contact information
- As a thought leadership tool
- In support of content syndication
- Support for account-based marketing
- In retargeting campaigns
Why are eBooks and whitepapers so popular with B2B content marketers?
Longer format content like eBooks and whitepapers offer the perfect place to establish trust with your prospects. This is particularly important if your sales process is complex or requires mutliple stakeholders. Information can be tailored to address questions and concerns of specific personas and engage serious buyers.
A RECENT SURVEY REVEALED HOW VALUABLE THESE THOUGHT LEADERSHIP PIECES ARE:
- 70% of C-suite executives said that thought leadership had led them to reconsider their current vendor relationship
- 75% of decision makers and C-suite executives say that a piece of thought leadership has led them to resarch a product or service they were not previously considering.
- Nearly 3/4 of decision makers see thought-leadership content as more trustworthy than marketing materials.
- 7 in 10 decision makers say they are very likely to think positivley about an organization that consistently produces high-quality thought leadership.
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WHAT OUR CLIENTS ARE SAYING
Content Matterz has served as an extension of my marketing team and together we've accomplished a lot! The results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads on a whitepaper.
Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz.
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