Datasheets and one-pagers

Offer prospects (and your sales team) just the takeaway needed to make a decision.

Datasheets and one-pagers

What is a datasheet?

A datasheet is a concise document that outlines a product or service’s key features, benefits, technical specifications and use cases to help prospects quickly understand its value.

Top benefits of a data sheet for a B2B tech company:

Provide a clear overview of product capabilities and specifications
Help compare solutions side-by-side to make informed decisions
Highlight unique features and benefits to differentiate from competitors
Offer technical details that support a prospect’s purchasing criteria

How does a one-pager differ from a datasheet?

A one-pager is a high-level, single-page document designed to provide an overview of a product, service or company. Key differences of these resources include:

A one-pager is usually broader and less detailed, covering essential benefits and value at a glance, whereas a datasheet dives into technical specifications and features.
One-pagers aim to capture interest quickly and are often used early in the sales process; data sheets are for prospects to evaluate specifics to inform their decisions.
One-pagers cater to those who need a big-picture overview, while data sheets are more for technically-minded audiences who require details.
One-pagers are typically more visually engaging to appeal to executives or decision-makers, while data sheets are structured to be informative and comprehensive.

One-pagers typically focus on benefits, value propositions and key differentiators — rather than technical details.

Datasheets and one-pagers delight sales and marketing teams — and prospects. (And they make the perfect takeaway to help out your field marketing team at events and conferences).

Check out our examples of how we help companies distill all the juicy details.

Click on the thumbnail to see one-pager examples

Client: TINYpulse

Client: Zemax

Client: BetterComp

Client: Dorse

Client: Human Interest

Client: Pantheon

Client: Norton

Client: Yapta

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Marketing Director, Zemax

Payscale

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PS Partners

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VP of Marketing, Enablement & Operations

Human Interest

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5

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Head of Marketing

Docuvera

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Content Marketing Manager

Brightly

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CEO

Pico Logic

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