Datasheets and one-pagers
Datasheets and one-pagers
What is a datasheet?
When you consider datasheets and one-pagers, the datasheet is a concise document that outlines a product or service’s key features, benefits, technical specifications and use cases to help prospects quickly understand its value.
Top benefits of a data sheet for a B2B tech company:
- Provide a clear overview of product capabilities and specifications
- Help compare solutions side-by-side to make informed decisions
- Highlight unique features and benefits to differentiate from competitors
- Offer technical details that support a prospect’s purchasing criteria
How does a one-pager differ from a datasheet?
A one-pager is a high-level, single-page document designed to provide an overview of a product, service or company. Key differences of these resources include:
- A one-pager is usually broader and less detailed, covering essential benefits and value at a glance, whereas a datasheet dives into technical specifications and features.
- One-pagers aim to capture interest quickly and are often used early in the sales process; data sheets are for prospects to evaluate specifics to inform their decisions.
- One-pagers cater to those who need a big-picture overview, while data sheets are more for technically-minded audiences who require details.
- One-pagers are typically more visually engaging to appeal to executives or decision-makers, while data sheets are structured to be informative and comprehensive.
One-pagers typically focus on benefits, value propositions and key differentiators — rather than technical details.
Datasheets and one-pagers delight sales and marketing teams — and prospects. (And they make the perfect takeaway to help out your field marketing team at events and conferences).
Check out our examples of how we help companies distill all the juicy details.
Click on the thumbnails to see datasheet and one-pager examples
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