Datasheets and one-pagers

Offer prospects (and your sales team) just the takeaway needed to make a decision.

Datasheets and one-pagers

What is a datasheet?

A datasheet is a concise document that outlines a product or service’s key features, benefits, technical specifications, and use cases to help prospects quickly understand its value.

Top benefits of a data sheet for a B2B tech company:

Provide a clear overview of product capabilities and specifications
Help compare solutions side-by-side to make informed decisions
Highlight unique features and benefits to differentiate from competitors
Offer technical details that support a prospect’s purchasing criteria

How does a one-pager differ from a datasheet?

A one-pager is a high-level, single-page document designed to provide an overview of a product, service, or company. Key differences of these resources include:

A one-pager is usually broader and less detailed, covering essential benefits and value at a glance, whereas a datasheet dives into technical specifications and features.
One-pagers aim to capture interest quickly and are often used early in the sales process; data sheets are for prospects to evaluate specifics to inform their decisions.
One-pagers cater to those who need a big-picture overview, while data sheets are more for technically-minded audiences who require details.
One-pagers are typically more visually engaging to appeal to executives or decision-makers, while data sheets are structured to be informative and comprehensive.

One-pagers typically focus on benefits, value propositions and key differentiators — rather than technical details.

Datasheets and one-pagers delight sales and marketing teams — and prospects. (And they make the perfect takeaway to help out your field marketing team at events and conferences).

Check out our examples of how we help companies distill all the juicy details.

Click on the thumbnail to see one pager examples

Client: Tiny Pulse

Client: Zemax

Client: BetterComp

Client: Dorse

Client: Human Interest

Client: Pantheon

Client: Norton

Client: Yapta

Ready to go or need more info on infographics?

Just enter your details below.

WHAT OUR CLIENTS ARE SAYING

I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey.

5

Nichole Marsano

Vice President, Demand Generation

Payscale

Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience.

5

Lisa Buckowitz

Marketing Director

Zemax

Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper.

5

Rowena Kelley

Sr. Marketing Manager

SAP Concur

From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Throughout this process they felt more like an extension of our team than an outside resource. For a small company like ours, we wouldn’t have been able to accomplish so much in such a short period of time without their expertise and support.

5

Glen Cooper

CEO

Pico Logic

Content Matterz has been just totally irreplaceable to make sure that we get the quality content that we need to help drive our marketing efforts. I've recommended them to anyone and everyone who will listen. I'm just really proud of what we've done and it's been a partnership and a true journey together.

5

Courtney Cheek

Content Marketing Manager

Brightly

I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with.

5

Michelle Kimihira

VP of Marketing, Enablement & Operations

Human Interest

Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz.

5

Gina Peckman

Founder and CEO

PS Partners

I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore.

5

Karen Gernhardt

Head of Marketing

Docuvera

Get B2B content marketing that makes the connection

Ready to help your customers feel seen with strategic content that hits when and where they need it most?

Contact Us