Case Study: Zemax
When launching a lead generation program for the first time, Zemax called on Content Matterz to create and execute that plan.
It all started with a plan
Integrated sales & marketing
When starting from scratch, it can be difficult to know where to start. Working closely with the talented Zemax marketing team, Content Matterz developed a lead generation program that met and exceeded the annual goal of 5,010 MQLs by more than 20 percent.
- Across North America, EMEA & APAC
- Three products
- Five industry verticals
- Four separate global sales teams
The omni-channel approach included bringing sales and marketing together for a seamless lead-to-close process that included content syndication, digital marketing, webinars, events, nurture email programs and so much content.
“Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know they have thought through every detail and your content will be perfectly tailored to your goal and your audience.” – Lisa Bukowitz, Head of Marketing, Zemax
– DELIVERABLES –
Webinars
Virtual Events
Video
Email nurture
Content syndication
eBooks
Marketo landing pages
Case studies
Blogs
Content to educate & convert
With a blue-ocean product to bring to market, Zemax’s challenge was to sell an idea and a product. We started by introducing mechanical and optical engineers to a whole new way of working. The Content Matterz team provided an integrated package of explainer video, infographic, digital ads, eGuide and nurture emails to help the marketing team launch the product and generate demand.
Building a Following
The Zemax annual conferences started as simple user conferences. Our charter when we started working with Zemax was to evolve them into thought leadership events that would inspire and connect engineers from around the globe.
Three years later and 1000% more attendance
We helped grow the North American conference by 50 percent and the EMEA event by 100 percent in the first two years. And in 2020 a combined worldwide virtual event netted a 1000 percent increase over the in-person events.
“Envision 2020 is probably the best virtual conference I have attended during the course of the pandemic, and I am very grateful for all of the learning opportunities that were provided.” – Zemax Envision 2020 attendee
Content Matterz branded the event, upgraded the graphics and managed all the content and speakers to drive the event to its industry-leading status.
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