Agency checklist - Content Matterz

Choosing a B2B content marketing agency

A checklist for marketers.

Choosing a B2B content marketing agency can be a daunting task.

Here’s a great place to start. Make sure your agency partner can check each of these boxes before starting a single piece of content together.

[dsm_icon_list icon_font_size=”50px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][dsm_icon_list_child text=”An understanding of the buyer’s journey” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”Professional examples of work done for other companies like yours” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”Testimonials from clients within the B2B space and in your industry” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”A strong understanding of the importance of the strategy behind B2B content marketing” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”Employees with real-world marketing experience in your industry” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][/dsm_icon_list]

[dsm_icon_list icon_font_size=”50px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][dsm_icon_list_child text=”A strong internal workflow process and willingness to be flexible to fit your ideal workflow” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”Writers with experience working with highly technical copy in addition to fun creative campaigns” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”A creative team willing to share oodles of marketing knowledge and color outside the lines” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”A client list that shows proven results with companies like yours” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][dsm_icon_list_child text=”A penchant for grooving to great music” font_icon=”||fa||400″ icon_padding=”10px” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”5%||5%||false|false” custom_padding=”5%||5%||false|false” global_colors_info=”{}”][/dsm_icon_list_child][/dsm_icon_list]

If you don’t have an agency that checks these boxes, we’re here for you.

Reach out to us to see how we can help your team create a clear voice that rises above the tech noise.

Download our checklist

WHAT OUR CLIENTS ARE SAYING

Content Matterz has served as an extension of my marketing team and together we've accomplished a lot! The results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads on a whitepaper.

Rowena Kelley

Sr. Marketing Manager, SAP Concur

Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz.

Gina Peckman

Founder and CEO, PS Partners

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