Helping a small tech firm scale with strategic marketing and content
See how Content Matterz helped Pico Logic extend beyond its referral-based business model to reach new prospects.
THE CLIENT:
Pico Logic is a technology and services consulting firm that specializes in helping businesses optimize M365 to work better for the humans who use it. To grow beyond word-of-mouth referrals, the company needed a content-driven marketing strategy to reach new prospects and scale its impact. That’s why they turned to Content Matterz for help.
THE CHALLENGE:
Pico Logic came to us with a challenge that’s common among small businesses. Their team of intelligent professionals had built a strong reputation for quality work and positive client relationships. They had carved out a niche and were thriving on steady referral business. But referrals can only take a company so far. Their goals were bigger, and their marketing needed to reflect that.
Without a dedicated marketer on staff, Pico Logic lacked the strategy and structure to grow intentionally. That’s where we came in.
We took a deep dive into the business—its people, purpose, and positioning—and identified a few key challenges standing in the way of its next stage of growth:
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A brand and website that didn’t reflect the company’s people-first values
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A disjointed marketing process, with one-off pieces that were lacking consistency
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A team without marketing training or a clear framework to follow
THE RESULTS:
A refreshed brand and a one-year marketing plan that helped Pico Logic grow.
At the start of the engagement, Content Matterz determined that Pico Logic needed to clearly define its mission, vision and value to gain focus for marketing messaging.
Content Matterz workshopped with the leadership team and leveraged the feedback and insights to craft vision, mission and values statements that will drive Pico Logic’s brand and marketing messaging well into the future.
As a small company, Pico Logic needed a marketing plan that could be executed almost entirely by internal staff who lacked formal marketing training.
Content Matterz developed a 1-year marketing framework with good, better and best options to offer flexibility in timelines and budget. Pico Logic also received expert training on topics like blog strategy, webinars, and the buyers’ journey. Additionally, our Director of Content Strategy met with the marketing team weekly to review their progress, consult and answer questions.
The 1-year content marketing plan helped Pico Logic grow its social media presence on LinkedIn, host a successful webinar, launch a monthly newsletter, create an SEO-friendly blog and more without adding a single internal hire.
Pico Logic is enjoying its content-forward marketing approach that resulted in:
%
increase in LinkedIn followers over six months
successful webinar
case studies published in web and PDF formats
marketing training sessions attended by the Pico Logic team
blogs posted to the website
website, brand and mission refresh
“From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed. Throughout this process they felt more like an extension of our team than an outside resource. For a small company like ours, we wouldn’t have been able to accomplish so much in such a short period of time without their expertise and support.”
How the work speaks for itself
Over the course of the engagement, the Pico Logic team received weekly consultations to help create key pieces of branded marketing collateral and support in producing their own compelling campaigns. Content Matterz also rebranded the firm’s website and provided multiple marketing trainings, which allowed Pico Logic to create a repeatable, internal process for creating and launching thought-leadership content via social media and a new blog page.
OUR FAVORITE PIECES OF PICO LOGIC CONTENT:
Website refresh
The existing Pico Logic website had amateur design components and imagery that didn’t reflect the company’s people-forward values. Content Matterz redesigned the website to showcase the leadership team’s vision: an online presence that feels high-quality, tailored, reliable, warm and fun. We also provided a mini brand guide to the team for use in future projects.
Case studies
Pico Logic has a reputation for providing extreme value to its clients, leaving many happy customers in the wake. Content Matterz decided that developing case studies should be a top priority. We helped write, edit and design four case studies, developing web page and PDF versions for use on social media and throughout the sales process.
Need content marketing support that *gets* how to work with your small business?
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