See our B2B marketing case studies

Highlight your customers and offer real-life proof of your products and services in the real world.

Case studies are worth their weight in gold

Why are case studies so valuable in content marketing?

Your products or services are a significant investment for your prospect. A case study is the ultimate form of social proof—not only does it demonstrate that your solution works, but it also shows that real customers appreciate how it works and enjoy working with you.

Case studies help customers envision how a product might work in the real world. Not to mention, testimonials boost credibility. No wonder 2/3 of B2B marketers use this tactic.*

* Source: Content Marketing Institute

How many ways can you use a case study?

A customer testimonial can be so much more than just a page on your website. Here are some of our favorite ways to use case studies in B2B marketing.

Design and format the case study into a professional PDF for an engaging download or event takeaway
Write a complementary blog and link to the case study for extra content (and an SEO boost)
Share on social media and tag your client for additional exposure
Highlight key quotes and repurpose them across your website and marketing materials
Add the case study to your sales toolkit to help reps close more deals

ACCORDING TO THE CONTENT MARKETING INSTITUTE:

73% of B2B buyers consider case studies to be a key factor in their purchasing decisions.

Click on the thumbnail to explore these impactful case studies we created for our B2B clients

Client: Pico Logic

Client: Vertafore

Client: Docuvera

Client: SAP Concur

Cient: Zemax

Cient: Guidewire

Client: Simetric

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WHAT OUR CLIENTS ARE SAYING

"I had high expectations for the content for our new vertical content campaign and Content Matterz exceeded them all. The sky is the limit for how this campaign will perform with personalized assets like these. Plus our sales team is prepped with enablement tools that allow them to seamlessly continue the prospect journey."

5

Nichole Marsano

Vice President, Demand Generation

Payscale

"Working with Content Matterz means thoughtful results every time. They don’t just produce a pretty end product, but you also know that they have thought through every detail and your content will be perfectly tailored to your goal and your audience."

5

Lisa Buckowitz

Marketing Director, Zemax

Payscale

"Content Matterz has served as an extension of my marketing team for two years now, and together, we’ve accomplished a lot! Cara and her team have been effective in both copywriting and design. And the results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads for a whitepaper."

5

Rowena Kelly

Senior Marketing Manager

SAP Concur

"Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz."

5

Gina Peckman

Founder and CEO

PS Partners

"I’m always moving at the speed of light. Content Matterz keeps up with my pace, delivers incredible work on time and on budget and is a great partner to work with."

5

Michelle Kimihira

VP of Marketing, Enablement & Operations

Human Interest

"I consider Content Matterz part of my team and honestly, I couldn’t do it without them. After my weekly calls with my Content Strategist, I don't feel like I’m on an island alone anymore."

5

Karen Gernhardt

Head of Marketing

Docuvera

"There's been a breadth of opportunity and Content Matterz has allowed us to blaze the trail as a new brand. And as we've been acquired by Siemens, they've been amazing in making sure that we're not only leveraging Brightly in what we can do but also where we're able to lean into our new parent company's point of view as well."

5

Courtney Cheek

Content Marketing Manager

Brightly

"From our initial meeting we knew Content Matterz was a great fit. They learned our business, our differentiators, and our business priorities. Their strategic and pragmatic approach helped us move from marketing ideas to a marketing plan that could be executed."

5

Glen Cooper

CEO

Pico Logic

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