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Content Matterz goes all in for global Cyber Safety giant, Norton

When three of its major partner channels needed full-service marketing support, they turned to Content Matterz.

Here’s how it went.

THE ASK:

Drive sales and recognition of Norton’s B2B, B2B2B and B2B2C cybersecurity offerings into vertical markets with fresh content backed by a winning strategy

As a global organization wanting to stand out in its Employee Benefits, Partner, and Breach Response markets, Norton needed dedicated support to help reach and captivate new audiences around the world. The cybersecurity solutions provider required an agency partner who could work under fast deadlines, quickly learn the nuances of its messaging and work well with its legal team — all while offering new creative ideas and fully polished content. 

They needed a unicorn.

Content Matterz emerged as the choice to help Norton achieve their objective. 

Since June 2022, the team at Content Matterz has seamlessly integrated into the workflow for multiple Norton channels, delivering piece after piece of unique content that creates real momentum toward the company’s revenue goals.

170+ projects

over 3 years

Worked with 17+

Norton stakeholders

Targeted 10 different

B2B, B2B2B and B2B2C audiences

Norton logo
LifeLock Breach Logo
Norton LifeLock Logo

How the work speaks for itself

Throughout the relationship, Content Matterz has created eBooks, whitepapers, email nurtures, digital ads, sales enablement assets, videos, social content, and more to help Norton nurture existing partner relationships while inspiring new ones.

HERE ARE SOME OF OUR FAVORITE PROJECTS:

Dark Web Video

The Norton Employee Benefits team implemented a quarterly educational program to strengthen their position as thought leaders and help educate employees about the importance of digital protection as a benefit.  As part of the series, Content Matterz scripted and produced compelling videos highlighting various aspects of the threat landscape.

WATCH NOW

Executive Benefit Program Story

Executives and high-profile employees are at a higher risk for cyber threats and need added protection.

Content Matterz collaborated with the Norton Employee Benefit channel to create a program story to encourage employers to add an extra layer of protection for their C-suite. 

SEE IT HERE

Financial eBook

The Norton partner channel made a move to focus on key vertical markets including financial, insurance and law. 

Content Matterz created this interactive eBook to help drill down and target financial institutions, reinforcing the need to offer digital protection for their clients.

SEE IT HERE

Breach Response Infographic

The idea of data breaches can be overwhelming for any business.

Content Matterz worked with the LifeLock Breach Response channel to create an easily digestible infographic about the cyber threat landscape and the components of an effective breach response — and showcase them as thought leaders.

SEE IT HERE

RESULTS:

Strategic content that drives cross-functional alignment

Content Matterz continues to deliver countless projects that help the Norton partner channels achieve growth in brand awareness, cyber threat landscape education, lead generation and customer onboarding. 

PROJECT AND CAMPAIGN HIGHLIGHTS

Lead gen video thumb
Financial Survey Report
Evergreen Email Nurture

LinkedIn Post

Financial Survey Report

Evergreen Email Nuture

Animated Insurance Infographic
Brochure
Lead gen video thumb

Animated Insurance Infographic

Brochure

Lead Gen Video

Man and Woman sitting at a desk and looking at a laptop

Audiences who engaged with content created by Content Matterz

Norton LifeLock Employee Benefits, US/EMEA

  • Employers
  • Brokers/Consultants

LifeLock Breach Response, US/EMEA 

  • B2B Partners

Breach Response Solutions, US/EMEA

  • Resellers
  • Retail and eTail
  • Financial service providers
  • Insurers
  • Telco
  • Attorney

Need full-scale support that *gets* how to work with your dynamic organization?

 

The more complicated, the better! We love digging in to help marketing teams navigate content creation at the SMB and enterprise level. Just reach out to get the conversation started! 

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