Branding, personas and messaging
B2B buying journeys are complex. Give your marketing content the strategic foundation it needs to reach maximum altitude.
A solid brand and marketing strategy leads to upward growth
Strategic foundations ensure marketing content aligns with your company’s goals and messaging. You can have all the tools and resources in the world, but without a good marketing strategy, you won’t make an impact!
Your company needs a strategic foundation for successful content marketing.
Did you know that research reveals that 84% of B2B businesses report successfully raising brand awareness through content marketing? That’s why the groundwork you do to develop your brand, personas and messaging is so essential.
Having strategic foundations streamlines marketing content creation by providing clear direction and consistency. Not to mention, establishing your brand essentials helps your entire organization achieve alignment and create content that resonates deeply with target audiences. Which improves engagement and conversions.
But it’s a lot of work to do alone.
And without an outside perspective, it’s easy to become too close to your product, solution, or service.
That’s where we come in. We research, calculate, and collaborate with you to create a marketing strategy and brand essentials that drive sales, increase awareness, and ultimately improve retention.
Give your business the marketing advantage it needs
Our strategic foundation toolkit includes:
- Strategic content marketing plans
- Buyer’s journey mapping
- Personas for B2B companies
- Product and company messaging
- Branding for B2B organizations
WHAT OUR CLIENTS ARE SAYING
Content Matterz has served as an extension of my marketing team and together we've accomplished a lot! The results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads on a whitepaper.
Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz.
Get B2B content marketing that makes the connection
Ready to help your customers feel seen with strategic content that hits when and where they need it most?