Examples of B2B marketing in action
We get it — sometimes you do pick the destination based on the pictures.
SOME OF OUR AWESOME CLIENTS
OUR WORK FOR
PayScale
VERTICAL STRATEGY AND CONTENT
When PayScale asked us to deliver a volume of content to support a new mid-funnel, verticalized strategy, we were up for the challenge, delivering more than 30 targeted pieces in under 60 days.
We created tightly coordinated packages of demand-generating content tailored to each vertical, including infographics, animated infographics, eBooks, digital ads, sales guides and videos.
OUR WORK FOR
SAP Concur
PARTNER MARKETING IMPACT
Channel marketing has unique challenges. Two distinct audiences… to- and through-marketing. But when done well, like the team at SAP Concur does, the result is happy partners AND more revenue.
As a long-term partner, we have managed and produced one of the longest-running newsletters in company history and built collections of content to support the vast partner network
OUR WORK FOR
Legwork
EXPLAINER VIDEO AND DIGITAL CAMPAIGNS
Legwork was looking for a way to explain their all-in-one client management software to dentists. We created an explainer video that walks through the benefits of the Legwork platform for both the patient and the dentists. This video was a starting off point for the creation of various digital campaigns promoting their solution.
As a long-term partner, we have managed and produced one of the longest-running newsletters in company history and built collections of content to support the vast partner network
OUR WORK FOR
Zemax
DEMAND AND CONTENT STRATEGY
Zemax was looking for a way to reach optical engineers at greater scale. We developed a lead generation strategy that included a combination of content, nurture campaigns, events and PPC that drove 120% of their annual lead goal.
WHAT OUR CLIENTS ARE SAYING
Content Matterz has served as an extension of my marketing team and together we've accomplished a lot! The results have been measurable, including 3x the average visits on a blog post and nearly 5x the average number of downloads on a whitepaper.
Cara and her team have partnered with PS Partners to consolidate our marketing efforts with one company. Her team is highly-effective, keeps us on task but fun and professional. They are transparent, authentic, creative and intelligent. I highly recommend Content Matterz.
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