Meet (y)our marketing team
Our brand of creative is a little bit clever, a whole lot intentional and a giant bunch of fun to work with.
About us
We’re experienced marketing strategists, B2B copywriters and work-from-home enthusiasts who sometimes bring our pets to meetings.
At Content Matterz, you are our priority. We assemble client teams tailored to your specific needs so we can ensure you achieve the results you need — without having to pay for large-firm overhead. Our unique approach means you get the fullest value for your marketing dollar, every time, and enjoy the ride along the way.
But if you want to know a little bit more about each of us…
Cara McDonald
FOUNDER AND CEO
Years of experience: So. Many.
Education: Double Bachelor’s degree, University of Oregon, English and Journalism
MBA from University of Massachusetts
Pronouns: she/her
Walkup song: “Good as Hell” by Lizzo
Outside of the 9-to-5:
Just in case I don’t get enough writing at work, I write fiction for fun (and someday profit?). I enjoy lifting heavy things at the gym, listening to (and obsessing over) Lizzo, hiking with my reluctant teens, running all over to so many youth soccer games, and TRAVEL!
Chloe Nichols
DIRECTOR OF AGENCY OPERATIONS
Amber Maechler
DIRECTOR OF CONTENT STRATEGY
Years of experience: 20
Education: Bachelor’s Degree, Western Washington University, Journalism/PR
Pronouns: she/her
Walkup song: “BOOM” by X Ambassadors
Outside of the 9-to-5:
When I am not Ubering my three sons to every sports complex in the state, I enjoy live music, hiking, mediocre vegetable gardening and extensively planning the next epic road trip we’ll take in our camper.
Nicole Proctor
SENIOR COPYWRITER
Years of experience: Let’s call it a decade-ish
Education: Masters of Arts, New Media Studies, DePaul University Chicago
Pronouns: She/Her/Hers
Walkup song: “You Get What You Give” by New Radicals
Outside of the 9-to-5: I enjoy travel, music shows and reading.
Joni Dold
SENIOR CONTENT STRATEGIST
Want to join our team?
Check here for open opportunities.
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Ready to help your customers feel seen with strategic content that hits when and where they need it most?